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Senior CRM Manager
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Senior CRM & Lifecycle Lead
£60,000 – £70,000 per annum Remote (UK-based) | Flexible Working
We are working with an innovative, purpose-driven organisation that is redefining how customers engage with unforgettable experiences. As our client continues to grow, it's investing in one of its most important commercial functions and is seeking a CRM & Lifecycle Lead to turn customer retention, repeat engagement, and referrals into a major engine for future success. This is an opportunity to shape strategy, introduce new ideas, and build scalable processes that have a measurable business impact while working in a collaborative, high-performing environment.
The CRM & Lifecycle Lead will take ownership of lifecycle marketing strategy, using data, experimentation, and automation to drive customer engagement and long-term growth across multiple channels.
Role Highlights
- Lead lifecycle marketing strategy across acquisition, activation, retention, and re-engagement journeys
- Design and optimise automated campaigns across email, SMS, messaging platforms, and in-product experiences
- Build and execute rapid testing programmes to improve conversion, repeat engagement, and customer lifetime value
- Use AI-powered workflows and automation to increase efficiency and scale operations
- Partner with product, engineering, marketing, and analytics teams to deliver measurable commercial outcomes
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You Will Need
- At least five years' experience in CRM, lifecycle, or growth marketing within a consumer-focused business
- Strong hands-on experience with CRM platforms such as HubSpot, Braze, Klaviyo, Iterable, or similar
- A data-driven mindset with confidence analysing performance and turning insights into action
- Demonstrable experience using AI tools and automation to improve marketing workflows
- A proactive, commercially minded approach with a passion for experimentation and continuous improvement
Why You'll Love It
- Salary of £60,000–£70,000 depending on experience
- Fully remote working with flexible hours and core collaboration periods
- Opportunity to build and shape an AI-enabled lifecycle function from the ground up
- Significant autonomy with direct exposure to senior leadership and strategic decision-making
- Generous annual leave allowance and comprehensive benefits package
- Annual travel allowance and employee discounts
- Private healthcare and enhanced pension contributions
- Enhanced family leave policies and support for remote working
- Regular company meet-ups and unique team experiences
- Clear opportunity to make a lasting impact in a growing organisation
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Apply today to accelerate your career with a forward-thinking employer that values innovation, creativity, and measurable results. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Due to a high number of applicants, we are only able to respond to successful candidates.
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