Nobody's Child
Senior CRM Manager
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About Us
Nobody’s Child is for the free thinkers, the dreamers, and the go-getters. Born in 2015, we’ve spent the last decade creating clothes that feel as good as they look for people that embrace individuality, live with purpose, and want to leave the world a little better than they found it. It’s been 10 years of creativity, growth, and bold ideas, and the values that guide us haven’t changed.
About You
The Senior CRM Manager will be responsible for defining and delivering the CRM strategy, driving customer retention, personalisation and LTV across channels.
Email campaign & automation sends
- Work closely with the Email Marketing Executive to deliver campaign sends that support a customer first mindset balancing trade & brand first messaging.
- Support with BAU campaign briefs and sends.
- Build a thorough automation roadmap that nurtures customer lifecycle and drives loyalty.
- Define and optimise automation triggers, ensuring we’re prioritising key revenue driving sends whilst maintaining a send frequency that limits unsubscribes.
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Segmentation & personalisation
- Build a segmentation roadmap that cuts up our database into meaningful segments that mirror lifecycle & purchase & browsing behaviour.
- Test & optimise segments for greatest impact.
- Work closely with the Email Marketing Executive to personalise campaign & automation content to different segments.
Direct Mail
- Own the Direct Mail customer selection process, defining key cohorts based on performance & incrementality.
- Own the Direct Mail briefing, mirroring content to customer cohort.
Customer behaviour
- Own the retention KPIs, measuring and optimising repeat rate, subscriber volume and LTV across email & business wide.
- Own the insights on our customer understanding who she is to better inform how we capture and retain her.
Reporting
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- Own monthly trade reporting to cover key Email, Direct Mail & Customer Behaviour stats.
- Own Direct Mail match back reporting with our consultant, playing back to the business key learnings & next steps.
- Develop impactful customer reporting that delivers progress against key retention KPIs.
Internal & external stakeholder relationships
- Manage the Email Marketing Executive.
- Own the relationship with our ESP provider Ometria, navigating weekly, monthly & quarterly touchpoints.
- Act as the CRM owner across the business, being the go-to for any customer & Email related queries.
If this sounds like your next opportunity, please apply and we will be in touch!
At Nobody’s Child, we are committed to creating an inclusive, diverse and equitable workplace. We aim to ensure that we are always recruiting, retaining and promoting a diverse mix of talent and encourage all to apply to join our journey.
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