Zachary Daniels
Senior CRM Manager
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Senior CRM Manager | North West | Fixed Term Contract | Competitive Salary + Benefits
Zachary Daniels Recruitment are delighted to be partnering with a leading multi-channel retailer to recruit a Senior CRM Manager on a fixed-term contract.
Our client is a well-established retailer with a significant customer base and an ambitious customer engagement strategy. They are looking for an experienced Senior CRM Manager to lead the day-to-day CRM programme, delivering personalised, data-driven customer communications that improve engagement, retention, and customer lifetime value.
This is a fantastic opportunity for someone who enjoys making an immediate impact within a fast-paced retail environment. Joining an established Marketing team, you'll play a key role in shaping CRM performance and enhancing the customer experience across multiple channels.
Role Overview
As Senior CRM Manager, you'll own the planning, delivery, and optimisation of CRM campaigns across email, SMS, and lifecycle communications, ensuring every customer interaction is relevant, engaging, and commercially effective.
Working closely with Ecommerce, Loyalty, Data, and Commercial teams, you'll use customer insight and performance data to continually improve engagement, retention, and campaign performance.
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Key Responsibilities
- Lead the day-to-day CRM strategy across acquisition, engagement, retention, and reactivation.
- Plan, execute, and optimise multi-channel CRM campaigns across email, SMS, and automated customer journeys.
- Develop customer segmentation and personalisation strategies to improve campaign performance.
- Analyse customer behaviour and campaign results, turning insight into actionable recommendations.
- Identify opportunities to enhance the customer journey and increase customer lifetime value.
- Manage CRM campaign calendars and ensure activity aligns with wider trading priorities.
- Monitor CRM performance, reporting against key KPIs and driving continuous improvement.
- Collaborate with Marketing, Ecommerce, Loyalty, Data, and Technology teams to deliver best-in-class customer experiences.
What We're Looking For
The successful Senior CRM Manager will bring strong CRM experience from a retail, ecommerce, or consumer-facing business.
You'll combine commercial thinking with a customer-first mindset and enjoy using data to deliver measurable improvements in customer engagement.
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You'll ideally have:
- Previous experience as a CRM Manager or Senior CRM Manager.
- Strong knowledge of customer lifecycle marketing, segmentation, and personalisation.
- Experience delivering CRM campaigns across email, SMS, and automated customer journeys.
- Hands-on experience with enterprise CRM platforms such as Salesforce Marketing Cloud, Braze, Bloomreach, Emarsys, Adobe Campaign, Iterable, or similar.
- Excellent analytical skills with the ability to translate customer insight into commercial action.
- Strong stakeholder management and communication skills.
- A collaborative approach and passion for delivering exceptional customer experiences.
Why Apply?
This is an excellent opportunity for an experienced Senior CRM Manager to join a well-known retailer during an exciting period of change. You'll have the chance to make a genuine impact, work alongside an experienced leadership team, and play a key role in shaping the future of customer engagement across a large, multi-channel business.
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