Bamford Collection
Senior CRM Manager - Fixed Term Contract
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THE BAMFORD COLLECTION IS A GROUP OF CONSCIOUSLY MINDED LIFESTYLE BRANDS COMMITTED TO NOURISHING AND NURTURING PEOPLE AND PLANET.
ABOUT THE ROLE
The Bamford Collection is seeking an experienced and commercially minded Senior CRM Manager to join our Customer Team on a 9-month fixed-term contract.
Reporting to the Director of Digital & E-commerce, you will lead a team of two and play a pivotal role in shaping and delivering the CRM strategy across the Bamford Collection. You will be responsible for driving customer engagement, loyalty and retention through insight-led campaigns, personalised customer journeys and lifecycle marketing that support our luxury brands and enhance customer lifetime value.
Following the recent implementation of a new Customer Data Platform (CDP) and Email Service Provider (ESP), this role offers the opportunity to maximise the value of these platforms by translating customer data into meaningful insights, delivering highly personalised omnichannel campaigns, and continuously enhancing the customer experience.
This is an exciting opportunity to join a growing business at a transformational stage, where you will have the opportunity to influence CRM strategy, lead a talented team, and make a significant commercial impact across one of the UK's leading luxury lifestyle collections.
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HOURS: 40 hours a week, office based in South Kensington London.
COMPETITIVE SALARY
RESPONSIBILITIES
Strategy & Performance
- Deliver the CRM strategy across the Bamford Collection, driving segmentation, lifecycle marketing, personalisation and customer lifetime value.
- Manage the CRM budget, KPIs and reporting, using data and testing to continually optimise campaign performance.
- Maintain the integrity of the customer database, ensuring data accuracy and GDPR compliance.
Customer Growth
- Grow the Group's contactable customer database while increasing customer engagement, retention and loyalty through insight-led CRM activity.
Leadership & Collaboration
- Partner with Digital Trading, Marketing and Daylesford Stays to deliver seamless, on-brand customer journeys that drive conversion, bookings and customer experience.
- Lead, coach and develop a team of two CRM Executives, ensuring high performance across multiple brands.
SKILLS YOU WILL BRING
- Proven experience in CRM (4+ years, ideally in luxury retail/e-commerce) with a track record of driving customer retention and loyalty.
- Expertise in CRM technology, including email marketing platforms, marketing automation tools and customer data platforms.
- Experience using Google Analytics
- Strong analytical skills and exceptional problem-solving abilities.
- Results-oriented mindset with an ability to drive revenue without compromising on brand standards.
- Strong communication and presentation skills.
- Excellent leadership and experience managing teams.
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PERKS AND BENEFITS
- Discounts: We offer a range of discounts on our products, treatments, and dining experiences from day one.
- Volunteering Days: Employees are offered one paid day per year to volunteer with a charity of their choice.
- Private Medical: We offer subsidised private medical insurance through Bupa.
- Pension Scheme: Pay up to 9% of your salary into your pension each month; we contribute up to 4.5%.
- Life Assurance: We offer life assurance cover, equivalent of up to a year of your annual salary.
- Mental Health Support: Our Employee Assistance Programme provides 24-hour support, seven days a week.
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