Great Ormond Street Hospital Charity
Senior CRM Marketing Manager
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Senior CRM Marketing Manager
Senior CRM Marketing Manager
Application Deadline: 23 July 2026
Department: Marketing & Communications
Location: Great Ormond Street Hospital Children’s Charity
Salary: £47,522 per annum | Hybrid working policy (minimum 2 days per week in office)
Are you a CRM marketer with recent hands-on Salesforce Marketing Cloud experience, looking for a role where you can combine campaign delivery with greater ownership and influence?
Great Ormond Street Hospital Charity is seeking a Senior CRM Marketing Manager to spearhead our Salesforce Marketing Cloud platform and shape how we engage supporters through CRM.
About the Role
We’re looking for someone who thrives on diving into logistics—designing, optimising, and creating journeys, campaigns, automation, and using insight-driven strategies to drive tangible results. You’ll work closely with fundraising, communications, and digital teams, collaborating with stakeholders to translate ideas into effective CRM campaigns tied to organisational goals.
This is an opportunity to step into a broader role, where you’ll:
- Own the Salesforce Marketing Cloud roadmap
- Embrace CRM best practices company-wide
- Influence leveraging personalisation, automation, and data-driven insights to enhance donor engagement
If you currently manage CRM campaigns and Marketing Cloud but want greater ownership, more stakeholder engagement, and a say in the future of our CRM strategy, we’d love to hear from you.
Key Responsibilities
- Lead and refine Great Ormond Street Hospital Charity’s CRM and email strategy, delivering audience-focused, data-driven supporter communications.
- Serve as the company’s Salesforce Marketing Cloud expert, handling campaign build-outs, journey management, segmentation, experimentation, and platform optimisation.
- Partner with fundraising, communications, and digital teams to clarify campaign objectives and translate them into effective CRM initiatives.
- Build and optimise automated journeys and email campaigns, ensuring personalised, well-timed interactions that generate measurable results.
- Oversee and shape the CRM roadmap, pinpointing opportunities to enhance supporter journeys, automation, personalisation, and campaign performance.
- Utilise testing, analytics, and segment-based insights to improve engagement, conversions, and retention.
- Cultivate stakeholder relationships across the organisation, offering CRM expertise and fostering constructive alignment among teams.
- Direct CRM projects in collaboration with agencies, technical teams, and internal stakeholders, ensuring delivery of enhancements.
- Uphold data governance compliance to ensure all CRM activities align with consent, privacy, and regulatory requirements.
- Manage and develop a CRM Executive, fostering a collaborative and motivational team environment.
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Required Skills, Knowledge & Expertise
- Hands-on experience with Salesforce Marketing Cloud, including:
- Campaign creation
- Journey Builder
- Audience segmentation
- Automation and optimisation
- Robust experience planning, executing, and optimising CRM/email campaigns achieving measurable outcomes.
- Direct knowledge of lifecycle journeys, automated communication flows, and personalised supporter/customer journeys.
- Strong stakeholder management, bridging cross-functional teams, conflict-resolution, and establishing trusted partnerships.
- Ability to identify campaign objectives and map them into CRM-specific tech solutions.
- A keen grasp of CRM reporting, continual improvements via A/B testing, and performance metrics.
- Proficiency in leveraging data and analytics to drive engagement, conversions, and retention.
- Exceptional project management and organisational abilities to handle multiple campaigns while prioritising successfully.
- Past experience in team leadership or development.
- Demonstrates initiative, proactiveness, and problem-solving – with the capability to offer constructive challenges to improve efficiency.
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Application
Closing Date: 23rd July 2026
To apply, click the apply button in the top right corner to complete the application form.
Benefits
- 30 days annual leave (including bank holidays)
- Flexible working arrangements
- Access to an enhanced pension scheme
- Life assurance
- A range of health and wellbeing benefits, including an Employee Assistance Programme
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