AWA digital
Senior CRO Specialist
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This role combines senior client responsibility with hands-on CRO work. Full-time or contract.
You’ll lead complex, high-profile experimentation work for major international brands while being directly involved in the day-to-day execution.
What you’ll do
- Lead established experimentation programme and maintain clear roadmap, priorities and delivery schedules.
- Conduct quantitative analysis and customer research to uncover meaningful opportunities.
- Turn evidence into clear problem statements, hypotheses and well-designed experiments.
- Set up, QA, monitor and analyse experiments in Optimizely.
- Present findings, recommendations and regular reports clearly to senior stakeholders.
- Work with designers, copywriters and developers to take experiments from concept to launch.
- Build trusted client relationships and navigate complex corporate environments.
- Use AI to work faster across analysis, research, prototyping and documentation while retaining responsibility for the quality of the work.
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What the role demands
- Substantial practical CRO and A/B testing experience.
- Strong hands-on Optimizely experience.
- Advanced quantitative skills and a sound understanding of experimentation statistics.
- The ability to conduct and interpret qualitative research.
- Exceptional organisation, responsiveness and follow-through.
- A proactive approach. You spot what needs doing and get it done.
- High EQ and the confidence to work with senior stakeholders and strong personalities.
- The ability to stay calm, constructive and reliable under pressure.
- Clear, confident written and verbal communication.
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Experience with ecommerce, SQL, Python or front-end development would be useful, but is not essential.
Location
You must be London-based or within easy commuting distance, with regular in-person work in London, typically 1-2 days per week.
We intend to move quickly, with a preferred start date as soon as possible.
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