Salt
Senior Customer Insights Analyst
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We're partnering with a leading UK digital consumer business that is looking to appoint a Senior Customer Insights Analyst to join its growing analytics function.
This is a highly commercial role where you'll use customer and behavioural data to uncover insights that influence product, marketing and customer engagement strategies. Rather than simply producing reports, you'll identify trends, build customer segments, measure the impact of initiatives and help shape business decisions through data.
Key Responsibilities
- Analyse customer behaviour to identify trends, risks and commercial opportunities.
- Build customer segments and cohorts to improve targeting, engagement and retention.
- Evaluate the performance of new products, features and marketing campaigns.
- Work with large datasets to generate actionable insights and recommendations.
- Partner with senior stakeholders to influence strategy using data-driven storytelling.
- Design and measure experiments to support continuous improvement and optimisation.
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About You
- Experience in a Customer Insights, Product Analytics, Digital Analytics or Commercial Analytics role.
- Strong SQL skills with experience analysing large datasets.
- Experience with Python or R would be beneficial.
- Knowledge of digital analytics tools such as Google Analytics or Adobe Analytics.
- Experience with Power BI, Tableau, Looker or similar visualisation tools.
- Strong commercial mindset with the ability to communicate complex findings to non-technical stakeholders.
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Experience within gaming, e-commerce, fintech or another customer-focused digital business would be highly advantageous.
If you're passionate about turning data into commercial decisions and enjoy solving complex business problems, we'd love to hear from you.
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