The Curious Drinker
Senior Customer Marketing Executive
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Senior Customer Marketing Executive – The Curious Drinker
About The Curious Drinker
Previously known as Craft Gin Club, The Curious Drinker is one of the UK’s leading premium alcohol retailers. Our mission is simple: to delivers rare, artisanal drinks to discerning drinkers worldwide while championing the growth of independent distillers and producers.
With a subscription-based model, we curate unique experiences for tens of thousands of customers—highlighted in the BBC, GQ, and The Telegraph—and have been hailed as one of Dragon’s Den’s most successful investments.
As tastes shift and the spirits sector expands, we’re evolving beyond gin, offering more choice and exceptional experiences. The Senior Customer Marketing Executive will play a pivotal role in driving this growth.
The Role
This position sits within our Sales & Marketing department, collaborating closely with:
- Acquisition
- Brand
- Website & Commerce
- Customer Service & Product teams
The Sales & Marketing team drives initiatives—from customer incentives to content creation, ad campaigns, and nurturing our database—to elevate our brand, refine offerings, and maximise retention and liquidation potential.
The Customer Marketing team, newly investment in, will focus on:
- Boosting subscriber retention through tailored customer journeys.
- Driving conversions via cross-sell, re-sell, and up-sell strategies.
You’ll harness our fresh Klaviyo CRM system, balancing foundational work with rebranding efforts as we transition to new market opportunities.
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What You’ll Be Doing
- Combination of strategic planning and hands-on execution.
- Technical CRM approach: Building segmentation, automations, and workflows.
- Campaign management across emails, SMS, and future channels (WhatsApp, in-app, push notifications).
- Loyalty programme oversight (Refer A Friend scheme).
- Insight-driven analysis to optimise performance, build KPI dashboards, and improve customer journeys.
Key Focus Areas
- Planning & roadmap delivery (prioritisation with the Head of Customer Marketing).
- Technical CRM workflows: Klaviyo automation, segmentation, and orkestration.
- Stakeholder collaboration: Aligning with cross-functional teams (Product, Brand, Tech) for cohesive strategies.
Requirements
Profile Match (Ideal Candidate)
- Team player relishing cross-departmental collaboration.
- Enthusiast for data-driven problem-solving (improving retention with actionable insights).
- Hands-on CRM specialist: Evangelist for automation and segmentation strategies.
- Operator-first thinker: Flourishes in upskilling or building processes from scratch.
- Growth mindset: Thrives in dynamic environments where self-direction and agility are key.
- Fit with our culture: Values open communication, inclusivity, and celebrating wins together.
Essential Skills & Experience
- Proven track record: Customer marketing, CRM management, loyalty programmes, or equivalent.
- Klaviyo proficiency (must-have); Shopify (nice to have).
- Results-oriented: Proven success in customer retention and monetisation.
- Analytical rigor + innovative thinking: Translates data into growth strategies.
- Clear communicator: Both horizontally (stakeholders) and vertically (taking accountability).
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Desirable (A Bonus, but Not Mandatory)
- Retail/subscription industry context (alcohol, beyond, service-based businesses like fintech).
- Experience in scale-ups or institutions with limited resources: Thrives on leading with initiative.
- Passport for passion: Enthusiasm for food & drink, hospitality, or consumer brands.
Why Work Here?
We foster a Curious, caring culture—where idea-sharing is encouraged, individuality celebrated, and collective success drives momentum.
What You’ll Get
✅ Hybrid working flexibility ✅ 25 days paid holiday + incremental increases ✅ Dynamic career growth opportunities ✅ Team socials and shared milestones (our tsrating is alive with celebration!) ✅ Staff discount on our entire product range ✅ Monthly tastings and immersive drinks experiences
Come join one of the UK’s most respected spirits brands: shaping the future of premium liquor consumption, one curious customer at a time.
Applied? Let’s discuss how your talents can fuel our next great campaign. 🍸, The Curious Drinker accelerate growth through customer obsession.
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