Hearst
Senior Customer Marketing & Planning Manager (10-month FTC)
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We are the UK’s leading premium publisher, home to iconic and influential media brands including Esquire, Men’s & Women’s Health, ELLE, Good Housekeeping, Harper’s Bazaar, Digital Spy, Cosmopolitan, Red and more. At Hearst UK, we don’t just create content - we shape culture.
Our workplace is driven by passion, shaped by authenticity and powered by creativity. We back bold ideas, act with an entrepreneurial mindset and continually evolve to meet the moment - while respecting the legacy that’s brought us here. We believe in each other’s potential and push boundaries together to create meaningful impact, both across the media landscape and in people’s lives. We’re proud of our heritage - but even more excited about making history.
Hearst UK operates an in office policy with flexible Friday’s. Our office is based at House of Hearst, 30 Panton Street, St James’s, London, SW1Y 4AJ, where teams collaborate in person and connect across brands and functions.
Salary - £55,000 - £60,000 (FTE 1)
The Role…
Hearst UK’s Customer Team plays a central role in driving audience growth, engagement and long-term customer value across the Hearst brand portfolio.
Within this, the Customer Marketing team is responsible for planning and delivering product marketing strategies that drive customer acquisition, engagement and revenue growth across Hearst’s diversified product portfolio.
The Senior Customer Marketing & Planning Manager (10-month FTC) is a key role within the team, responsible for driving the marketing success of Beauty Boxes, Made Club and the Country Living Marketplace.
This role leads the development and execution of strategic product marketing plans, supporting product launches, ongoing campaigns and long-term growth. It plays a critical role in maximising product visibility, strengthening customer acquisition and increasing revenue across both B2C and B2B audiences.
A key focus of the role is managing both consumer marketing for the Country Living Marketplace and B2B marketing for the Artisan Collective, the membership programme designed for independent businesses and makers. The role also leads marketing for Made Club, Hearst’s paid membership community for crafting and creativity, as well as Hearst’s growing Beauty Box portfolio, including the ELLE Beauty Advent Calendar.
Working closely with cross-functional teams including editorial, creative, customer insight and commercial teams, the role ensures campaigns are effectively planned, executed and continuously optimised based on performance and insight.
This role provides an excellent opportunity to lead end-to-end product marketing across multiple revenue streams, combining strategic planning, creative execution and performance optimisation within a fast-growing area of the business
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Main Duties…
Marketing Strategy & Planning
- Develop and implement comprehensive marketing plans aligned with overall business objectives to drive product sales, customer acquisition and revenue growth.
- Define clear product positioning and messaging that communicates value propositions, features and benefits to target audiences.
- Use customer insight, market research and competitive analysis to inform marketing strategies and identify growth opportunities.
- Support the development of new digital sales channels to expand audience reach and drive incremental revenue.
Campaign Delivery & Execution
- Plan and execute integrated marketing campaigns across online and offline channels to drive product awareness, demand generation and conversion.
- Lead the creation of marketing assets including email campaigns, newsletters, banners, print pages and paid social creatives.
- Coordinate campaign delivery across internal stakeholders to ensure consistency in messaging and execution.
- Manage end-to-end campaign execution for key areas including Beauty Boxes, Made Club and Country Living Marketplace.
Performance & Optimisation
- Analyse campaign performance metrics to evaluate effectiveness and identify opportunities for optimisation.
- Manage and implement robust testing plans across owned and paid channels to continuously improve performance.
- Use data and insights to refine targeting, messaging and channel strategy.
- Share learnings and recommendations to inform future marketing activity.
Product & Audience Growth
- Drive B2C marketing for the Country Living Marketplace to increase traffic, engagement and sales.
- Lead B2B marketing for the Artisan Collective, supporting acquisition and retention of artisan members.
- Manage marketing activity for Made Club, supporting membership growth following its recent rebrand.
- Lead marketing for Hearst’s Beauty Box portfolio, including flagship launches such as the ELLE Beauty Advent Calendar.
Team & Stakeholder Collaboration
- Work closely with cross-functional teams including editorial, creative, commercial and customer insight teams.
- Ensure alignment between marketing activity and wider business objectives.
- Support broader Customer Team initiatives and contribute to overall marketing effectiveness.
- Act as an ambassador for Hearst UK and its values.
What We Are Looking For…
- Proven experience in product marketing, campaign management or customer marketing, ideally within a media, e-commerce or subscription-based business.
- Experience developing and delivering multi-channel marketing campaigns across owned and paid channels.
- Strong experience using marketing, planning and reporting tools, with the ability to analyse performance data and translate insights into actionable recommendations.
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Personal Attributes
- Curious and proactive
- Highly organised and detail‑oriented
- Collaborative and supportive team player
- Keen to learn and develop within marketing
- Customer‑focused and commercially aware
Benefits…
(Your benefits at Hearst UK are more than just extras—they are tools to help you thrive in every part of life.)
Hearst Exclusives - Only for You!
- Get adventurous with Good Housekeeping Taste and Beauty Testing Panels - yes, you could be trying the next big thing in beauty, food & drink.
- Snag luxe beauty steals at our legendary office sample sales - score big on top brands without breaking the bank!
Inclusion, Health & Wellbeing: Feel Your Best
- Stay healthy with Specsavers eye care, a company-funded Health Cash Plan, and access to mental health support.
- Get active and stress-free with discounted gym memberships and the Cycle to Work scheme.
- Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it.
- Take time to give back with a Charity Day and access wellbeing resources whenever you need them.
- Join one of our Hearst ERG Groups.
Financial Wellness - Boost Your Budget
- Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting.
- Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions, and Home Tech benefits to spread costs.
- Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app
Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.
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