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Fanatics Betting & Gaming

Senior Data Analyst - FMX

London
Posted 23 days ago
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About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

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We are seeking a Data Analyst III to join our growing data organization in the enterprise reporting team. This data analyst plays a key role in developing and maintaining enterprise reporting frameworks. This role focuses on report creation, data modeling, transformation, and validation while ensuring compliance with internal governance. This developer helps bridge the gap between data engineering and analytics, ensuring that high-quality, reliable data is available for decision-making. This developer plays a key role in creating executive dashboards and reports that clearly communicate KPIs and strategic insights to leadership.

About Fanatics Markets (FMX):

Fanatics Markets is the real-money prediction and trading app where you can invest in moments you care about. Built on a secure platform, we let users predict real-world outcomes and trade on events they actually follow - from sports and entertainment to political elections and beyond. Our mission is to redefine how fans engage with the moments and markets that matter most. We're looking for the right people to help us build the future of prediction markets.

Responsibilities

  • Own end-to-end data projects in a fast-paced environment — from scoping and modeling to delivery and stakeholder adoption.
  • Develop AI-powered tools and automations that streamline data extraction, transformation, and reporting — reducing manual effort and enabling self-service analytics.
  • Monitor key metrics for anomalies and data quality issues, investigate root causes, and implement fixes in models or dashboards.
  • Build and maintain scalable dashboards, reports, and data models that power the FMX product experience and surface KPIs to leadership and stakeholders.
  • Apply a product-minded lens to analytics: surface trends, deliver data-driven recommendations, and influence product and business decisions.
  • Partner with product, finance, compliance, and engineering to keep BI tools accurate, relevant, and aligned with evolving needs.
  • Communicate findings to PMs, developers, and other stakeholders through clear reports and presentations.
  • Support data governance through metadata management, validation, reconciliation, and clear documentation.

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Qualifications

  • 4+ years as a Data Analyst, BI Analyst, or similar role in a fast-paced, high-growth industry.
  • Advanced SQL and hands-on data modeling experience (e.g. dbt).
  • Experience building dashboards in a BI tool (e.g. Sigma, Tableau, Power BI, Looker).
  • Experience applying AI tools and building automations in an analytics context — a strong plus.
  • Comfortable with GitHub for source control and collaboration.
  • Customer-obsessed, outcome-oriented, and effective when priorities shift quickly.
  • Strong communication skills and proven ability to earn stakeholder trust.
  • Understanding of sports betting or customer behavior analysis is a significant plus.
  • Open to travel for team offsites and events.

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

For information about our benefits, please visit https://benefitsatfanatics.com/

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Skills

SQL
Data Modeling
dbt
BI Tools
Sigma
Tableau
Power BI
Looker
GitHub
AI Automation
Data Governance
KPI Reporting
Stakeholder Management
Customer Behavior Analysis
Sports Betting Analytics
Data Validation

Location

London, England, United Kingdom

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