VML MAP
Senior Data Insights Consultant
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Senior Data Insights Consultant
Senior Data Insights Consultant – WPP (VML MAP)
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
About the Role
Do you have strong data and analytical skills, with a passion for shaping business strategy? Can you architect, build, and apply modern data models to deliver impactful marketing insights? Are you seeking an exciting role with significant opportunities for leadership and growth? If so, then you might be the Senior Data Insights Consultant we’re looking for!
Key Responsibilities
As the Senior Data Insights Consultant, you will join our growing Technology and Data team to help our clients make data-driven decisions that enhance their digital communication on an enterprise scale. Key responsibilities include:
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Architecting and delivering insights solutions
- Design and implement value-adding data solutions that advise clients on optimizing large-scale communication strategies.
- Serve as a primary business advisor for leveraging data assets to drive strategy and decision-making.
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Advanced data analysis & test-and-learn frameworks
- Perform deep-dive analyses to uncover actionable patterns, trends, and growth opportunities.
- Design, execute, and interpret A/B tests, incrementality studies, and holdout experiments across multiple channels to optimize performance.
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Strategic collaboration & data roadmapping
- Partner with senior stakeholders to translate business questions into robust analytical frameworks and data roadmaps.
- Support or lead data streams in complex, large-scale projects with globally recognized brands, ensuring scalable and high-impact solutions.
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Proactive client ideation & AI integration
- Identify new data-driven initiatives that help clients grow their business.
- Drive agentic AI adoption, embedding conversational analytics, predictive models, and advanced marketing insights into workflows.
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Reporting, dashboarding, and ad-hoc analysis
- Build and maintain insights dashboards (e.g., Adobe, Salesforce) for automated reporting and ad-hoc analyses.
- Provide clear, actionable insights backed by data-driven storytelling.
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Leadership & mentorship
- Mentor and review junior team members, fostering technical excellence and professional growth.
- Collaborate across disciplines (e.g., Account Managers, Developers, Data Scientists, Strategists) to deliver cohesive data-driven solutions.
Who You’ll Work With
You’ll join a team of Data Insights Consultants, Data Scientists, and Data Engineers who specialize in unlocking insights from data through analytics for 1:1 personalized communication and CRM. Your work will involve close collaboration with:
- Strategic and creative teams in a cross-disciplinary setting.
- Experts from marketing, agency, and consulting backgrounds.
Who You Are: Required Experience & Skills
Consultative & Business Acumen
- Strong consultancy mindset, with resilience, curiosity, and a rapid learning curve.
- Proven business acumen to understand and anticipate client needs.
- Thrives in interdisciplinary teams and enjoys tackling high-complexity technical challenges.
- Proven leadership (preferably in consulting, agency environments, or marketing).
- Mentorship experience supporting junior team members.
Technical Expertise (Minimum 5+ Years)
- Data & BI Consulting: Design, build, and optimize scalable, production-ready analytics solutions (SQL, data modeling, ETL).
- SQL & Analytical Frameworks: Write, debug, and optimize complex SQL queries (analytical rigor, performance considerations).
- Data Modeling: Build dimensional data models (fact/dimension structures) with governance, security, and performance in mind.
- DBT & Cloud Data Environments: Develop/maintain DBT transformations with layered architecture, testing, and documentation.
- Dashboards & BI Tools: Build Power BI semantic models (advanced DAX, performance tuning, RLS) and lead Adobe/Salesforce native reporting.
- Git Workflows: Collaborate using GitHub (branching, pull requests, code reviews).
- AI & Agentic Systems: Interest in AI-driven analytics, predictive models, and enterprise AI frameworks (e.g., agentic personalization).
- Cloud Platforms: Confidence working in Snowflake, BigQuery, Databricks, Power BI Fabric.
- Martech Platforms: Familiarity with Adobe Campaign, Salesforce Marketing Cloud for real-world integration.
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Soft Skills
- Stakeholder Leadership: Build trust and influence decisions for senior/executive clients using data-driven reasoning.
- Communication & Storytelling: Translate technical data insights into clear, compelling narratives for both technical and business audiences.
- Consultative Problem-Solving: Diagnose root causes of challenges and propose scalable, data-backed solutions.
- Autonomy & Critical Thinking: Proactively identify opportunities, issues, and corrective actions without supervision.
About VML MAP: Your Culture & Community
As part of WPP’s VML MAP, you’ll join a Centre of Excellence focused on hyper-personalization, marketing automation, and CRM. Our global network includes 55+ nationalities, award-winning leaders, and a culture that values: ✔ Inclusivity (equal opportunity employer) ✔ Belonging (diversity and psychological safety) ✔ Continuous growth (learning, mentorship, autonomy)
We’re a subsidiary of WPP, spanning 30,000+ employees across 150+ offices in 60+ markets.
Interested? Please visit VML MAP’s website and explore us on Instagram, LinkedIn, or X.
⚠ Data Privacy Note: Clicking "Apply" sends your information to VML MAP. Review our Privacy Policy or, for California residents, the California Recruitment Privacy Notice. | © WPP 2024
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