Xbox Media Solutions (Formerly Activision Blizzard Media)
Senior Data Scientist
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PM Growth Analytics – Senior Data Scientist, Incrementality Measurement
About the Role
We are looking for a Senior Data Scientist to join Growth Analytics in a hands-on role focused on understanding the true value of Performance Marketing. You will design and run incrementality tests and translate model and experiment outputs into clear, commercial insights the business can act on—helping the organization distinguish correlation from causality and quantify the real impact of marketing investment. This role sits at the intersection of experimentation, modelling, analytics, and business decision-making.
Ideal for someone who can:
- Independently deliver high-quality analytical work,
- Communicate uncertainty with confidence, and
- Contribute thoughtful input to the future measurement roadmap.
Your work will apply robust statistical, modelling, and experimentation approaches—including MMMs (Marketing Mix Models), PSA (Probabilistic Sales Attribution) techniques, GeoLift, holdout testing, and other causal inference frameworks—to evaluate Performance Marketing effectiveness.
Your Responsibilities
Connecting Measurement Outcomes to Business Value
- Go beyond uncovering insights to ensure findings drive tangible, measurable impact on top-line financials.
- Collaborate closely with game design, studio, and marketing teams to link measurement outcomes directly to:
- Player behaviour,
- In-game metrics, and
- Revenue generation.
- Align technical work with product realities and ensure consistent commercial outcomes.
Execute Incrementality Measurement
- Own complex measurement workstreams end-to-end, from scoping, analysis, and readout.
- Apply sound statistical and experimental methods to assess:
- Channel impact,
- Incrementality, and
- Media investment's business contribution.
Operationalise Measurement & Build Frameworks
- Develop scalable, reusable analytical frameworks.
- Translate experimental outcomes into:
- Calibration inputs,
- Decision-making tools, and
- Repeatable processes for:
- Media planning,
- Campaign optimisation, and
- Ongoing performance evaluation.
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Bridge Business and Technical Questions
- Work closely with marketing and technical stakeholders to:
- Translate business questions into measurement plans,
- Define analytical requirements,
- Design tests that are statistically credible and operationally realistic.
Contribute to the Measurement Roadmap
- Provide informed opinions on how measurement approaches should evolve.
- Identify gaps or risks in current methods and propose practical improvements.
- Work alongside senior leaders to shape the broader measurement strategy.
Communicate with Clarity
- Explain assumptions, trade-offs, confidence levels, and limitations to both:
- Technical and
- Non-technical audiences.
- Help stakeholders understand what the data can and cannot tell us.
Skills to Create Thrills
Education
- Master’s or PhD in Statistics, Economics, Data Science, Mathematics, Computer Science, or related fields, or equivalent practical experience.
Experience
-
Strong hands-on experience in:
- Measurement, marketing science, experimentation, data science, or analytics.
- Delivering business-relevant insights from complex data.
-
Measurement expertise required:
- Strong understanding of:
- Causal inference, experimentation, statistical modelling, and media measurement.
- Practical experience with:
- MMMs, PSA methods, GeoLift, holdout tests, or similar frameworks.
- Strong understanding of:
-
Execution & autonomy:
- Independently structure ambiguous analytical problems.
- Manage dependencies and deliver high-quality, consistent outputs.
-
Commercial mindset:
- Connect analytical results to business decisions, investment trade-offs, and financial reality.
Technical Skills
- Strong command of:
- Python or R,
- SQL,
- Analytical workflows.
- Ability to support rigorous, reproducible measurement and modelling.
Communication
- Excellent ability to explain:
- Complex methods,
- Uncertain results,
- In clear and pragmatic language for diverse audiences.
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Judgement
- Sound judgement in ambiguous situations—know when to:
- Apply advanced methods,
- Simplify,
- Challenge assumptions,
- Escalate risks or uncertainties.
Tasty Bonus Points
- Experience working directly with media buying teams or growth marketing organisations.
- Contributing to repeatable measurement approaches used in planning or optimisation.
- Familiarity with digital advertising measurement challenges, including:
- Attribution bias,
- Selection effects,
- Incrementality gaps,
- Platform limitations.
- Experience with BigQuery, Looker, Airflow, or similar data ecosystems.
- Passion for gaming and track record of using data to improve commercial decision-making.
About King
Our Mission
Making the World Playful.
King is a leading interactive entertainment company for the mobile world, with 20+ years of delivering iconic games, including:
- Candy Crush (franchise),
- Farm Heroes Saga,
- Pet Rescue,
- Bubble Witch.
Over 200 million monthly active users engage with our games across web, social, and mobile platforms.
As part of Microsoft (NASDAQ: MSFT), King operates as an independent unit under Activision Blizzard (Nasdaq: ATVI).
Who We Are
A dynamic, playful, research-driven team that combines:
- Art and science of gaming,
- Curiosity for the unexplored,
- Passion for games,
- Respect for each other and our players.
We bring moments of magic daily and aim to inspire the world to play more.
Team Culture & Values
We’re Seriously Playful—bold, curious, and collaborative.
- Everyone has impact on scales that move industries.
- Fun is intrinsic to innovation.
- We shape the future together.
If you share our values, passion, and hunger to redefine gaming, join us!
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