Digital Tonic | Digital, eCommerce & Marketing Recruitment
Senior Demand Generation Manager
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We're partnering with a globally recognised subscription business that is investing heavily in the future of its marketing function. With an exceptional reputation, a market-leading product and ambitious growth plans, they're now looking for a Senior Demand Generation Manager to play a pivotal role in driving new business growth.
This is an opportunity to join at the beginning of an exciting transformation. Marketing is becoming a far more strategic function within the business and you'll have the autonomy to shape demand generation, influence commercial outcomes and work closely with Sales to build a scalable pipeline engine.
The Role
Working closely with the CMO and Sales leadership, you'll own the demand generation strategy across multiple international markets, developing integrated campaigns that generate qualified pipeline, increase trial engagement and drive new customer acquisition.
- You'll plan and deliver multi-channel campaigns across content, webinars, events, email and digital marketing, making full use of an extensive library of market-leading economic insight.
- Working alongside leading economists, you'll transform topical content and thought leadership into commercially focused campaigns that engage prospects and create opportunities for the sales team.
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Working hand-in-hand with Sales, you'll use Salesforce to monitor pipeline performance, support lead management, measure campaign effectiveness and continually optimise demand generation activity. You'll take ownership of campaign strategy and commercial outcomes, ensuring marketing is making a measurable contribution to business growth.
- You'll partner closely with the Digital Acquisition & CRO Manager, who will own website optimisation, conversion performance, marketing technology and the digital customer journey, allowing you to focus on building scalable demand generation programmes and delivering commercially successful campaigns.
- As the marketing function continues to grow, you'll also have the opportunity to lead and develop a small team.
Skills and Experience
- Proven experience delivering successful B2B demand generation campaigns that generate qualified pipeline and contribute to revenue growth.
- Experience developing integrated multi-channel campaigns across content, email, webinars, events and digital marketing.
- A strong commercial mindset with experience working closely alongside Sales to deliver measurable business outcomes.
- Experience building lead nurture programmes and guiding prospects through longer B2B buying journeys.
- Strong analytical skills with the ability to measure campaign performance and continually optimise results.
- Experience working with Salesforce CRM and marketing automation platforms.
- Comfortable balancing strategic thinking with hands-on campaign delivery.
- Previous experience within SaaS, subscription, information services, research, data or other complex B2B environments would be advantageous, but we're equally interested in talented demand generation professionals from broader B2B sectors.
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Benefits
- This is an opportunity to join a highly respected international business at a genuinely exciting stage of its growth.
- You'll have the autonomy to shape demand generation strategy, work alongside an ambitious leadership team and play a key role in building a modern marketing function with significant investment planned for the future.
- The role offers hybrid working with three days per week in the London Victoria office alongside a salary of £80,000-£100,000.
Sound Good?
If you're looking for an opportunity where you can take ownership of demand generation strategy, build strong partnerships with Sales and make a genuine commercial impact within a growing international business, we'd love to hear from you. Apply now or contact Chris for more information.
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