Vanilla Underground
Senior Demand Planner
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Vanilla Underground is a specialist online retailer with over a decade of experience offering officially licensed merchandise from popular TV, movie, and music franchises. The company has built a worldwide customer base across more than 190 countries and has a strong presence on major platforms such as Amazon and eBay, alongside its own ecommerce website and social media channels. Vanilla Underground operates as a close-knit, fan-led community with a "love what you do" ethos that values creativity and enthusiasm. Team members are encouraged to contribute ideas, support continuous improvement, and help maintain the brand's reputation as a unique and inclusive retail destination.
Role Description
The Demand Planner is a full-time, analyst-focused role covering both ends of the stock flow: inbound stock into the business from factories/suppliers, and outbound stock out to fulfilment locations (including Amazon FBA, 3PLs, and marketplace-specific warehouses). The person in this role will analyse sales history, seasonality, and lead times to build accurate demand forecasts by SKU across a large and complex licensed product catalogue, then translate those forecasts into inbound purchase quantities and outbound replenishment/allocation plans across fulfilment locations.
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Day-to-day tasks include:
- Maintaining forecast models
- Analysing sell-through and stock cover by location
- Identifying imbalances between fulfilment centres
- Flagging risks around stockouts, overstocks, or supplier lead-time delays
The Demand Planner will work closely with eCommerce, buying, merchandising, and warehouse/logistics teams, providing the data and analysis that underpins purchasing and replenishment decisions, particularly around key seasonal peaks (World Book Day, Halloween, Black Friday, Q4).
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Qualifications
- Strong analytical background with experience in demand planning, inventory analysis, or supply chain data analysis, ideally within licensed retail or FMCG.
- Advanced Excel/Google Sheets skills (pivot tables, lookups) essential
- Ability to analyse sales history, seasonality patterns, and lead times to produce accurate, data-driven inbound and outbound stock plans.
- Understanding of multi-location fulfilment (e.g., Amazon FBA, 3PLs, marketplace warehouses) and how to allocate and rebalance stock across them.
- Comfortable working with large, granular SKU-level datasets and turning them into clear, actionable recommendations.
- Strong communication skills, with the ability to work cross-functionally with buying, merchandising, warehouse, and finance teams.
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