Frasers Group
Senior Digital Activation Specialist
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Company Description
At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
Why Join Us?
Our vision – we are building the planet's most admired and compelling brand ecosystem
Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences
At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
- Own it and back yourself - Own the basics, own your role and own the result
- Think without limits – Think, think fast, think fearlessly
- Be relevant - Relevant to our people, our partners and the planet
Are you ready to join the Fearless?
Job Description
The Role:
This is an exciting opportunity to be part of a successful and growing digital trading team working on established digital websites. Passionate about digital trading, this is a chance for someone who wants to develop and own digital trading strategy as well as the day-to-day trading and analysis of our websites. Joining at a period of high performance and significant investment into digital, this is an amazing opportunity for someone to coordinate and plan the trading execution and contribute to the growth and performance of the Frasers Group Digital Team.
Reporting into the Digital Activation Lead, you will be responsible for driving sales through successful execution of campaign, brand and promotional plans. You will coordinate the delivery of trading actions that drive sales, conversion and key digital KPIs. You will be a systems and tooling expert, ensuring they are used effectively to support trading performance and the successful execution of day-to-day and weekly trading priorities.
Key Responsibilities:
- Accountable for managing the day to day execution of a website, under the guidance of the Trading Manager and the Digital Activation Lead
- Manage reporting of daily/weekly/monthly/annual trade, providing detailed analysis of key business drivers and actionable recommendations to ensure sales and contribution targets are met
- Oversee and report on the weekly content for site changes, campaigns, promotions and brand partner updates.
- End-to-end management of all critical paths for campaign and promotional activity, ensuring timely delivery and execution of upcoming activities
- Ensure clear communication of product priorities and campaign activity to Digital Marketing and Optimisation teams.
- Serve as super-user for all Digital Trading tooling, championing best practice, supporting team adoption, and providing feedback to support ongoing platform improvement
- Coordinate cross-functional trading initiatives and projects, ensuring successful delivery against business objectives and timelines. Collaborate with key stakeholders to coordinate development and execution of evergreen and seasonal content requirements to drive SEO, customer engagement and conversion.
- Manage process of improving product content and attribution, working with teams to resolve issues quickly and optimise sales performance
- Monitor website performance, customer behaviour and competitor activity, identifying opportunities and actions to improve trading performance, conversion and customer experience.
- Line manage 1 or more Digital Activation Specialists, mentoring and facilitating their growth across both commercial acumen and operational capability
- Demonstrate strong leadership and extensive people management skills
- Set clear objectives, goals and development plans
- Build an effective and motivated team, to work as more than a collection of individuals
- Be an active and positive contributor to the team, contributing to the overall digital strategy
- Represent the Digital Trading Team across the wider business, ensuring digital KPIs are understood and achievable for all
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Qualifications:
- Valid working rights for the UK
- Analytical with strong reporting skills, advanced Google Analytics, Contentsquare, and Excel user
- Experience in management of Trading Assistants
- Experience working within e-commerce platforms
- Experience driving both day-to-day improvements that contribute to sales growth
- Independent, self-motivated, and proactive
- At least 3-4 years of experience in a similar digital role in a retail or consumer brand
Additional Information
Along with your benefits package we also offer a wide range of perks for our colleagues:
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- Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.
- Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
- Fearless 1200 – Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded – check out the video link to find out more - Fearless 1200
Employee Welfare
- Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.
- Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.
What’s Next?
Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter - this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate one or two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.
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