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Senior Digital Analyst
Applications closing date: 29 May 2026
This role sits within the Analytics Sales Platform of our Customer Analytics & Data Solutions Division.
About the Role
As a Senior Digital Analyst, you'll deliver advanced analytics and insights that drive business performance and customer experience improvements within a specific domain at TUI. Working within the Customer Analytics & Data Solutions function, you'll conduct complex analyses, develop reporting solutions, and translate data into actionable recommendations. You'll serve as a subject matter expert, providing analytical guidance to stakeholders while mentoring junior team members.
Key Responsibilities
- Conduct complex data analysis to identify trends, patterns, and opportunities that drive business value, including customer journeys and conversion funnels.
- Design and maintain dashboards and reporting solutions, creating interactive visualizations while ensuring data accuracy. Automate processes where possible.
- Translate advanced analytical findings into clear narratives and actionable recommendations, developing business cases and communicating technical concepts to non-technical stakeholders.
- Act as a subject matter expert, guiding analytical approaches, answering complex questions, and mentoring junior analysts in technical skills.
- Collaborate with cross-functional teams to align analytics work with business requirements and objectives, developing analytical plans and identifying process improvements.
- Implement methodological enhancements, document workflows, create reusable templates, and standardise analytical approaches to boost delivery efficiency.
- Proactively identify analytics opportunities to add value, proposing initiatives that drive performance improvements and suggesting new metrics for tracking.
- Stay updated with analytics tools and industry trends, continuously developing skills, applying new techniques, and sharing insights with the team.
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About Our Offer
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Personal Benefits:
- Attractive remuneration
- Discretionary bonus schemes
- Extensive travel benefits
- Generous health & well-being support
- Plus more
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Flexible Working:
- Emphasis on work-life balance in a dynamic environment
- "Work is what you do, not where you go" philosophy
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Career Growth:
- Access to the TUI Learning Hub
- Opportunities to shape and accelerate your career trajectory
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Networking & Collaboration:
- Intercultural collaboration opportunities
- Work on global projects and teams
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Community & Impact:
- Support for charity and sustainability initiatives (e.g., TUI Care Foundation)
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About You
You should bring the following expertise and mindset:
- Strong analytical expertise with proficiency in working with complex datasets and deriving meaningful insights.
- Experience with digital analytics, including tools like Adobe Analytics, Tableau, Power BI, and Google Analytics.
- Understanding of A/B testing, data best practices, dataLayers, and data governance principles.
- Excellent communication skills, capable of presenting complex findings clearly and data storytelling to senior leaders.
- Demonstratable problem-solving skills, meticulous attention to detail, and the ability to manage multiple priorities independently.
- Experience in stakeholder management at all levels, including building influential relationships and ensuring project alignment with business objectives.
Our Commitment
Diversity, Equity, and Inclusion
At TUI, we embrace everyone—you are encouraged to bring your full self to work. Our potential is limitless when we celebrate diversity and build inclusive communities.
Support for Equality & Accessibility
We are committed to supporting candidates with disabilities and impairments. If you require assistance during the application or recruitment process, please don’t hesitate to inform us.
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