The Danesmoor Group
Senior Digital & E-commerce Manager
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Danesmoor Group – Digital & E-commerce Manager
About Danesmoor Group
The Danesmoor Group is one of the UK’s leading kitchen and bedroom businesses, a fifth-generation, family-owned company. Blending heritage stability, long-term investment, and modern digital-first capability, it boasts a turnover of c.£70m and a reputation for innovation, design-led products, and advanced UK manufacturing.
Operating across trade, retail, and international agency channels, the group comprises:
- PWS: A market-leading kitchen and bedroom components distributor operating at scale across the UK.
- Life Kitchens: A fast-growing premium consumer kitchen manufacturer with showrooms in Waterloo, Wimbledon, and York, alongside trade and contract channels.
- Danesmoor Agency: Exclusive UK representation for leading European OEMs.
This dynamic environment spans B2B & B2C, trade & retail, design, manufacturing, and distribution—all under one umbrella.
The Opportunity
A pivotal moment in Danesmoor’s evolution is underway: a digital transformation programme reshaping the business through:
- Ecommerce & platforms
- AI adoption
- Data capabilities
- Day-to-day operational efficiency
This isn’t incremental improvement—it’s a core reconfiguration to fuel growth via digital first, seamless omnichannel journeys, and data-driven strategy.
Joining now means taking a role at the start of this transformation, with leadership backing, scale, and a commitment to becoming a digitally enabled enterprise. The right candidate could progress towards Head of Digital as the role expands.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What You’ll Own
E-commerce & Digital Channel Performance
- Full digital trading ownership of the PWS trade platform, driving performance across all channels.
- Responsibility for traffic, conversions, and revenue through multi-channel digital strategies.
- Leadership of digital merchandising, collaborating closely with product teams.
Digital Marketing & Campaigns
- Planning and executing integrated digital campaigns aligned with commercial goals.
- Social media strategy ownership—leveraging it within an omnichannel mix to boost awareness, leads, and trade engagement.
- Managing external agencies and ensuring adherence to performance KPIs.
- Coordinating all digital channels with wider marketing for alignment.
Data & Insight
- Building data-driven reporting frameworks and fostering a decision-making culture.
- Analysing campaigns, customer behaviour, and ecommerce metrics for continuous optimisation.
- Providing actionable insights to senior leadership.
Team & Capability Leadership
- Leadership of the digital marketing team, including specialists in social, PPC, and analytics.
- Encouraging a culture of experimentation and frameworks for learning.
- Supporting broader digital upskilling as the business adopts new tools.
Who We’re Looking For
You’re a digital and ecommerce professional with a rare blend of analytical expertise, creative insight, and commercial acumen. Your past demonstrates a track record of impact—moving core business metrics rather than just executing tasks.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Experience Required
- Proven expertise in digital marketing & ecommerce, with multi-channel experience integrating trade, retail, or similar B2B/B2C environments.
- A record of improvement in metrics like digital conversions, lead gen, and performance beyond one-channel specialisation.
- Hands-on knowledge of paid media, SEO, social, and e-commerce platforms, with experience unifying them into cohesive strategies.
- Agency management and full ownership of digital budgets.
- Ability to perfect design-led online positioning—embedding brand excellence in all commercial efforts.
Key Skills & Approach
- Hyper-commercial: Think revenue, not just vanity metrics.
- Data-driven: Expertise in building frameworks to distil and act on insights.
- Strategic pragmatist: Balance vision with hands-on delivery.
- Exceptional collaborator, strong relationships with product, commercial, and marketing teams.
- Driven by building—passionate about scaling capabilities beyond maintenance.
Why Join Danesmoor Group?
- Ownership opportunity: Trading leadership of PWS, integral to a £70m business’s digital future.
- Diverse challenge: Managing a distribution business, B2B showrooms, and a European agency ecosystem.
- Clear mobility: A defined path to Head of Digital with growth within the role.
- Family-owned culture: Invested in long-term thinking and people development.
- Senior, influential role: Direct visibility with leadership on the Group’s digital trajectory.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills