Senior Digital Marketing Executive

At Lyle & Scott, we recognise that all success starts with people.

We welcome creativity and value individuals who are passionate about delivering strong performance.

We are a privately owned British brand with over 150 years of history, known for crafting high-quality clothing. We are a brand with true authenticity, heritage and expertise that is recognised throughout the world.

We are looking for an in-house Senior Paid Marketing Executive to play a key role within our Omni-Channel Team. This position is responsible for driving customer acquisition, revenue growth and brand visibility through performance-led digital marketing activity. You'll lead and manage our external digital marketing agencies, oversee the execution and optimisation of paid media campaigns, and take ownership of the growth and development of our affiliate marketing programme.

If you are a commercially driven, data-led individual who thrives in a fast-paced environment, this could be the right opportunity.

Key Responsibilities:

• Lead and manage external agency partners across Paid Search, Paid Social, Google Shopping, SEO, and affiliate marketing, ensuring campaigns are optimised to best-practice standards.
• Own and develop the affiliate marketing programme, including partner recruitment, relationship management, commission structures and promotional activity.
• Drive commercial performance through effective budget management, ROI optimisation, forecasting, reporting and KPI delivery across multiple international markets.
• Analyse performance and customer behaviour, providing actionable insights, competitor analysis, reporting and recommendations to continuously improve campaign effectiveness and customer acquisition.