Canada Life Assurance Europe plc
Senior Digital Marketing Manager
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Senior Digital Marketing Manager
Senior Digital Marketing Manager
Canada Life UK looks after the retirement, investment and protection needs of individuals, families and companies. We help to build better futures for our customers, intermediaries and employees by operating as a modern, agile and welcoming organisation.
Part of our parent company Great-West Lifeco, Canada Life UK has operated in the United Kingdom since 1903. We have hundreds of respected and supported employees committed to doing the right thing for our customers and colleagues.
Canada Life UK is transforming to create a more customer-focused business, providing financial and tax planning expertise, home finance and annuities propositions, and collective fund solutions to third-party customers.
Job Summary
This senior role leads and embeds Canada Life UK’s digital marketing strategy, owning the web front end across UK sites and shaping web infrastructure, content and journeys for priority audiences.
The role holder will:
- Upweight digital channel contributions and plan for digital transformation
- Set and track clear performance targets
- Manage digital teams and budgets
A data-driven digital strategy will be defined to boost Canada Life’s reputation, revenue, partnerships, and market impact.
Key responsibilities include close collaboration across corporate reputation, propositions, people experience, internal communications, marketing, IT, and global GWLE digital teams, delivered by someone with proven leadership experience in digital marketing in financial services and a strong customer focus.
What You’ll Do
Lead Digital Engagement Strategy and Web Experience
- Own and evolve Canada Life UK’s digital engagement strategy, including web front end for all UK websites
- Define infrastructure, user journeys, and content in partnership with the marketing team to improve engagement, conversion, and satisfaction for priority audiences
Drive Digital Transformation, Capability, and Planning
- Lead development and implementation of digital strategy and annual plans in collaboration with the Head of Marketing Operations
- Upweight the contribution of digital channels, platforms, and tools (SEO, marketing automation, personalisation)
- Design a programme of digital marketing training and technical support to build capability across the marketing function
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Own Digital Performance, Insight, and Optimisation
- Set clear KPIs and performance targets for all digital activity
- Ensure robust tracking, analysis, and reporting
- Translate insight into optimisation plans to improve channel effectiveness, ROI, and customer outcomes
- Provide regular updates to senior stakeholders
Lead the Digital Team, Resources, and Budget
- Manage and develop the digital marketing team, ensuring right structure, skills, and ways of working
- Own digital budget and resource planning
- Prioritise activities to deliver maximum strategic and commercial value
Stakeholder, Supplier, and Technology Leadership
- Lead relationships with key stakeholders, IT, and external suppliers for cost-effective, scalable digital solutions
- Act as primary interface with IT for marketing technology
- Oversee external technology and platform providers
- Ensure governance, risk management, and compliance across all digital activity
Who You Are
Technical Expertise
- Proven leadership experience in a senior digital marketing or e-commerce role, including digital transformation programmes
- Strong track record of customer-insight-led digital strategy that grows traffic, conversion, engagement, and leads
- Expertise in SEO/SEM, PPC, email/database marketing, and organic and paid social media
- Experience in content marketing and associated technologies (CMS, analytics, marketing automation)
- Data-driven decision-making, with advanced analytics and data utilisation
- Experience with content management systems, ideally Umbraco, and understanding of web UX, tagging, and measurement
- Hands-on experience working with IT delivery teams and digital/software vendors to implement and optimize digital platforms
Communication
- Ability to explain complex digital concepts, data, and performance insight in clear and concise terms
- Strong written and verbal communication skills to present digital strategies, business cases, and reports at a senior level
Relationship Building
- Experience managing third-party suppliers, digital agencies, and vendors to drive value and quality
- Ability to collaborate with IT and cross-functional teams to align priorities and deliver integrated digital solutions
- Capacity to build credibility and trust with senior stakeholders to influence digital investment and strategy
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Taking Initiative
- Strong ability to identify and act on digital performance and customer experience opportunities
- Ability to make informed, evidence-based decisions and prioritise activities based on strategic objectives
- Proactive in tracking digital trends, tools, and best practices, assessing relevance for the business
Developing Self and Others
- Skilled people manager, capable of building, leading, and retaining a high-performing digital team
- Experience coaching and mentoring in digital marketing, sharing best practice, and fostering a culture of testing and learning
- Commitment to professional development in digital marketing, technology, and leadership
Benefits of Working at Canada Life
We value and reward our team with a competitive salary and comprehensive benefits package. As a Canada Life UK colleague, you’ll enjoy:
- A competitive salary
- Generous pension and bonus scheme
- Income protection
- Private medical insurance
- Life assurance
- Row of other benefits, support services
- Regular personal and professional development opportunities
How We Work at Canada Life
Culture
Our corporate culture is shaped by our desire to do the right thing for people, customers, and community, helping others build better futures.
Key behaviour principles guide our workplace:
- Be more curious
- Own outcomes
- Work together
- Find a way forward
Flexibility and Growth
At Canada Life, rewarding careers and continuous growth are prioritised with:
- Training and skill development
- Flexible working options
- Opportunities for progression
Diversity and Inclusion
We are committed to fostering an inclusive workplace where everyone, regardless of gender, ethnicity, or personal characteristics, feels valued and can reach their potential.
Nick Harding, Chief People Officer at Canada Life UK: "At Canada Life, we believe in collective strength — diverse backgrounds, experiences, and perspectives shaping better futures. Emerging talent is vital for our growth and fuels our ongoing inspiration."
Flexibility
We understand everyone’s unique commitments and aim to accommodate flexible working arrangements (including part-time roles).
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