THG Ingenuity
Senior Digital Marketing Manager (B2B)
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Senior Digital Marketing Manager (B2B)
Senior Digital Marketing Manager – THG Ingenuity
About THG Ingenuity
THG Ingenuity is a fully integrated digital commerce ecosystem, designed to power brands without limits. Our global end-to-brand-to-consumer tech platform consists of three core products:
- THG Commerce – End-to-end ecommerce offering (platform, agentic shopping, merchandising, customer service, data, fulfilment & marketing)
- THG Fulfil – Standalone fulfilment, warehouse automation & courier management
- THG Studios – Creative content agency & experiential studios hire
We work with globally recognised brands including Coca-Cola, Nestlé, Elemis, Homebase, and Procter & Gamble.
About the Role
The Senior Digital Marketing Manager is a critical role, responsible for optimising digital marketing performance across THG Ingenuity’s core solutions: THG Commerce, THG Fulfil & THG Studios. The position leads best-in-class tactics in areas such as:
- Website performance & CRO
- SEO strategy
- CRM & marketing operations
- Attribution & reporting
- Paid media & lead generation
- Marketing lifecycle optimisation
The role collaborates closely with Senior Marketing Manager, Sales, Revenue Ops, Engineering, SEO, Content, and external agency partners to ensure campaigns are aligned to commercial goals and deliver measurable, measurable results.
Key Responsibilities
Digital Marketing Strategy & Execution
- Lead end-to-end digital marketing activity across THG Commerce, THG Fulfil & THG Studios, ensuring optimisation against key performance metrics.
- Own website strategy for thgingenuity.com and thgstudios.com, focusing on:
- Conversion Rate Optimisation (CRO)
- SEO & organic traffic growth
- Traffic-to-lead & solution-level campaign support
- Continuously test and improve website journeys, forms, and conversion points to enhance lead capture, segmentation, tracking, and engagement.
- CRM & Marketing Ops" – Manage lead flows, automation, tech integrations, and cross-team collaboration to streamline end-to-end processes.
- Establish marketing attribution best practices, ensuring consistent tracking across all channels and analytics insights.
- Martech optimisation – Identify gaps, process inefficiencies, and operational opportunities to improve efficiency.
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Lead Generation & Nurture
- Develop lead scoring criteria, nurture workflows, and CRM automation campaigns tailored to each stage of the funnel.
- Monitor and enhance performance across lead capture, segmentation, qualification, pipeline progression, and deal conversion.
- Partner with Sales Development & Business Development to refine lead handover processes, ensuring alignment between marketing and sales teams.
Reporting & Performance Analysis
- Lead B2B marketing dashboard development, ensuring data-driven decision-making.
- Analyse digital KPIs across paid media, organic search, CRM, and website performance to identify optimisation opportunities.
- Provide stakeholders with clear performance visibility, key actions, risks, and optimisation opportunities.
Collaborative Leadership
- Dotted-line management of Paid Media, Content, SEO, and CRM teams, ensuring channel effectiveness and unified delivery.
- Partner with agencies, engineering, and cross-GTM teams to implement best practice in all campaigns.
- Champion a test-learn-optimise approach to accelerate lead generation and revenue growth.
KPIs & Success Metrics
| Key Performance Area | Key Metrics |
|---|---|
| Lead Funnel | CRM initiatives, lead nurture conversion, sales pipeline progression |
| Paid & Organic Digital Performance | Click-through rate (CTR), ROAS, SEO visibility, lead quality |
| Lead Lifecycle | Lead handover effectiveness, marketing-to-sales conversion rate |
| Website Performance | Traffic, engagement metrics, conversion rate (CRO), SEO rankings |
| Automation & Martech | CRM effectiveness, process efficiency, tool adoption |
| Reporting | Accuracy, consistency, actionable insights |
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Brand Solutions Overview
THG Ingenuity operates three core GTM solutions:
-
THG Commerce
- All-in-One ecommerce stack (platform, agentic shopping, operations, data, fulfilment & marketing).
- Builds on existing expertise to provide brands with a digitised ecommerce business model.
-
THG Fulfil
- Standalone end-to-end fulfilment (warehouse automation, courier management, inventory optimisation).
-
THG Studios
- Standalone creative services including content creation, studio hire, and media solutions.
Additional Versatility: Coverage of other THG Ingenuity brands (e.g., King Street Townhouse) per business needs.
Reports & Partners
Direct Reports
- Senior Paid Media Executive
- B2B Marketing Campaign Executive (dotted-line)
Collaborative Partners
- Senior Marketing Manager, B2B Marketing Campaign Exec
- Systems & Tooling & Revenue Ops
- Engineering & SEO Teams
- Paid Media, CRM, and Web Analytics Specialists
- Business Development & Sales
About THG Ingenuity’s Commitment
Disability Confident
THG Ingenuity is a Disability Confident Committed employer. If an accessibility requirement arises during interviews, candidates are requested to advise the hiring team to ensure fair consideration.
Diversity & Inclusion
All qualified candidates are encouraged to apply. Applications from underrepresented groups are welcomed and valued.
Application Process: Due to high application volumes, formals aim to respond within 14 days. For follow-ups or additional details, contact the Talent team directly.
Note: This role requires a proven track record in end-to-end digital marketing leadership within b2b/b2c environments.
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