THG Ingenuity
Senior Digital Marketing Manager (B2B)
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Senior Digital Marketing Manager (B2B)
Senior Digital Marketing Manager – THG Ingenuity
About THG Ingenuity
THG Ingenuity is a fully integrated digital commerce ecosystem, designed to power brands without limits. Our global end-to-end tech platform consists of three key products:
- THG Commerce – End-to-end ecommerce, including platform tech, agentic shopping, management services, operations, merchandising, customer services, data, fulfilment, and marketing.
- THG Fulfil – Standalone fulfilment, warehouse automation, and courier management services.
- THG Studios – Creative content agency and studios hire proposition, along with complementary services in creator content and retail media via our brand network.
Our portfolio includes globally recognised brands such as Coca-Cola, Nestlé, Elemis, Homebase, and Procter & Gamble.
Role Overview
The Senior Digital Marketing Manager plays a critical role in optimising digital marketing performance across THG Ingenuity’s core GTM solutions (THG Commerce, THG Fulfil, and THG Studios).
This role focuses on leading digital and channel best practice, including: ✔Website performance & CRO ✔SEO & organic search ✔CRM & marketing operations ✔Attribution & tracking ✔Paid media (performance marketing, audience targeting) ✔Lead generation & nurture strategies
You will collaborate with Senior Marketing Manager, B2B Marketing Campaign Executive, Sales, Revenue Operations, Engineering, SEO, Content, and external agencies to ensure campaign success—delivering measurable results aligned with commercial objectives.
Key Responsibilities
Digital Marketing Leadership
- Lead end-to-end digital marketing execution across THG Commerce, THG Fulfilment, and THG Studios.
- Develop and refine strategies for thgingenuity.com and thgstudios.com, focusing on conversion rate optimisation (CRO), SEO, engagement, and lead-to-customer conversion.
- Continuously improve website journeys, forms, and conversion points to enhance lead capture, segmentation, tracking, and prospect engagement.
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Marketing Operations & CRM
- Oversee end-to-end Marketing Operations, including CRM management, campaign tracking, lead flows, tech integrations, and automation alignment with Sales.
- Lead marketing attribution best practice, ensuring consistent tracking and data-driven decision-making for future investments.
- Develop real-time dashboards for B2B performance reporting, ensuring accuracy, actionability, and alignment with business priorities.
Performance Analysis & Optimisation
- Analyse paid media, CRM, organic search, website activity, and lead generation to identify high-impact optimisation opportunities.
- Monitor the full marketing lifecycle (capture → nurture → qualification → conversion) and refresh lead scoring, handover processes, and feedback loops to improve pipeline quality.
- Design and refine lead nurture workflows (CRM-driven automated campaigns) to deliver personalised messaging at each funnel stage.
- Work with Systems & Tooling, CRM teams, and agencies to enhance the martech stack, filling bottlenecks and improving integrations.
Team Leadership & Collaboration
- Provide direct and dotted-line management of Paid Media, SEO, Content, and CRM teams, ensuring cross-functional alignment and optimal channel execution.
- Partner with Engineering, Sales, Revenue Ops, and Finance to align PTR (Payment Time to Receipt), conversion metrics, and technology improvements.
- Champion a test, learn, and optimise culture to accelerate lead generation, improve conversions, and drive commercial growth.
Stakeholder Reporting & Governance
- Provide senior stakeholders with clear visibility of digital marketing performance, risks, and optimisation opportunities.
- Develop and maintain brand solutions documentation for THG Commerce, THG Fulfilment, and THG Studios, including co-market serps, fingershots, and proprietary frameworks (e.g., Agency Partner Directory).
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KPIs & Metrics
Your success will be measured through:
📌 Lead Funnel Progression
- CRM-led initiatives
- Lead nurture conversion rates
- Lead handover effectiveness
📊 Digital Channel Performance
- Paid media efficiency (ROAS, CPA)
- CRM & organic search conversion
- Attribution quality & modelling
🌐 Website Performance
- Traffic, engagement, and conversion rates
- SEO visibility & organic rankings
- Traffic-to-lead conversion effectiveness
🎯 Lead Quality & Pipeline Impact
- Lead scoring accuracy & spend efficiency
- Marketing-to-sales handover alignment
⚙ Technology & Automation
- CRM & martech adoption & effectiveness
- Automation workflow efficiency
📈 Optimisation & Continuous Improvement
- Identification and delivery of actionable performance gains
About the Teams & Partners
Direct Reports
- Senior Paid Media Executive (B2B Marketing)
Wider Teams & Stakeholders
🔹 Senior Marketing & B2B Marketing Campaign Teams 🔹 Systems & Tooling + CRM/Automation Agency (DSL) 🔹 Engineering (Website & Tech Delivery) 🔹 Sales Development & Business Development 🔹 Revenue & Finance Operations 🔹 SEO & Content Specialists 🔹 Paid Media, CRM & Cross-Channel Experts
About THG Ingenuity’s Commitments
🔹 Disability Confident Employer – If you have accessibility needs at any stage, please let us know how we can accommodate you.
🔹 Diversity & Inclusion – We welcome applications from all backgrounds, and are committed to fostering an inclusive environment.
🔹 Application Timeline – Due to high volume, we aim to respond to applications within 14 days. For questions, please contact the Talent Team via email.
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