Bond Turner
Senior Digital Marketing Manager
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Senior Digital Marketing Manager
Location: Liverpool / Hybrid
Salary: £Competitive
Contract Type: Perm
Position Type: Full Time – 35 hours
Bond Turner is a leading law firm, proudly recognised by both Legal 500 and Chambers & Partners. We are committed to ensuring access to justice for our clients and their families, providing expert legal services with a client-centered approach.
With offices in Liverpool and Bolton, we offer nationwide legal advice across a wide range of sectors.
Our areas of expertise include Credit Hire, Personal Injury, including Complex Injury, Clinical and Professional Negligence, Housing Disrepair, Group Action Claims and Public Inquiries. We are driven by a commitment to achieving successful outcomes, surpassing client expectations, and creating a supportive environment that empowers our employees to build fulfilling and rewarding careers.
We understand that our growth as a business is driven by the success of our people. We take pride in fostering a positive, collaborative work environment where everyone can contribute to our shared success. With exceptional support at every turn, every employee is empowered to reach their full potential.
This is a rare opportunity to lead the digital transformation of one of the UK's most ambitious law firms.
Bond Turner is entering a significant period of growth and brand evolution. While recognised by many for its heritage in credit hire, the firm's expertise extends far beyond this, spanning personal injury, medical negligence, professional negligence, serious injury, group litigation and high-profile national cases.
Responsibilities
Digital Strategy & Leadership
- Develop and deliver Bond Turner's digital strategy aligned to business growth objectives
- Create a best-in-class digital marketing function focused on visibility, engagement and lead generation
- Establish governance, processes, reporting frameworks and digital standards across the business
- Act as the senior digital adviser to the Group Head of Marketing and wider leadership team
- Identify opportunities to improve performance through innovation, technology and emerging digital trends
- Support the long-term development of marketing capability across the wider Group, including the future digital growth and performance of CAMS, DAMS, McAMS and EDGE
Website & Digital Experience
- Own the firm's digital estate, ensuring an exceptional user experience across all digital touchpoints
- Lead the ongoing optimisation and development of the new Bond Turner website
- Improve website architecture, usability, accessibility and conversion performance
- Establish content and publishing standards to ensure consistency and quality
- Implement conversion rate optimisation programmes that increase enquiry generation and user engagement
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SEO, Search & AI Visibility
- Develop and implement a sophisticated SEO strategy across all key practice areas
- Increase Bond Turner's authority, rankings and organic visibility within highly competitive legal markets
- Drive technical SEO, content optimisation and digital PR collaboration
- Develop strategies for Generative Engine Optimisation (GEO) and AI search visibility
- Ensure all content is structured to perform effectively across traditional and emerging search platforms
- Monitor market trends and continually evolve search strategies accordingly
Content Strategy & Thought Leadership
- Lead Bond Turner's digital content strategy
- Work closely with lawyers and subject matter experts to create authoritative, client-focused content
- Transform complex legal topics into engaging digital assets that support awareness, trust and enquiries
- Build scalable content planning and production processes
- Support the development of thought leadership programmes alongside PR and marketing colleagues
Digital Performance & Analytics
- Establish meaningful KPIs and reporting frameworks across all digital channels
- Develop dashboards that clearly demonstrate digital contribution to business growth
- Analyse performance data and identify opportunities for optimisation
- Provide strategic recommendations based on user behaviour, engagement and conversion trends
- Ensure decisions are data-led and commercially focused
Paid Media & Demand Generation
- Oversee paid media activity across search, social and other acquisition channels
- Work closely with internal specialists and agency partners to maximise performance and return on investment
- Develop integrated acquisition strategies that support both brand awareness and lead generation
- Improve landing page performance and customer journey effectiveness
- Ensure robust tracking, attribution and campaign measurement
Stakeholder Management
- Build trusted relationships with lawyers, directors and senior leadership teams
- Translate digital insight into clear commercial recommendations
- Increase understanding and adoption of digital best practice across the business
- Support teams with digital visibility, profile building and content opportunities
- Provide constructive challenge and leadership where appropriate
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Agency & Supplier Management
- Manage digital agency relationships and performance
- Set clear objectives and hold suppliers accountable for delivery and results
- Review technology platforms, tools and partnerships to ensure value for money
- Identify opportunities to bring capability in-house where appropriate
Team Development
- Lead and develop the Digital Content Manager
- Support the development of paid media capability within the team
- Foster a collaborative culture across digital, PR, social media, marketing and business development
- Create a high-performance environment focused on continuous improvement
Experience Required
Essential
- 8+ years' experience in digital marketing leadership roles
- Experience within legal services, professional services or a highly regulated sector
- Proven success developing and implementing digital strategies that drive measurable growth
- Strong expertise across SEO, content marketing, website optimisation and analytics
- Experience managing website redevelopment and optimisation programmes
- Demonstrable experience improving digital visibility, authority and lead generation performance
- Experience working with senior stakeholders and subject matter experts
- Strong understanding of digital reporting, attribution and performance measurement
- Experience managing agencies, technology suppliers and budgets
- Excellent communication, influencing and stakeholder management skills
Desirable
- Knowledge of CRM and marketing automation platforms
What We Offer in Return
- We offer a clean professional office working environment with fantastic facilities in the heart of Liverpool City Centre which has great travel links.
- A competitive salary
- Hybrid Working – 3 office, 2 home.
- 23 days holiday + your Birthday off + plus 8 bank holidays.
- Income protection, dental plan, critical illness cover & death in service cover
- Employee Assistant Programme.
- Workplace pension scheme.
- Free onsite weekly classes and well-being programmes.
- Discounted onsite Restaurant, Coffee Shop / Café.
- Secure bike storage.
- The opportunity to develop a rewarding and successful career with a wonderful Law firm.
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