Herd Digital
Senior Digital PR Manager – #3630056
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Job Title: Senior Digital PR Manager
Location: Leeds | Hybrid (3 days p/w in the office)
Salary: £45,000 – £55,000 + Bonus
The Company
This is a well-established, full-service digital agency based in Leeds, offering performance, web, and creative services under one roof. The business is employee-owned and B Corp certified, giving staff a genuine stake in its long-term success and a culture built around shared accountability rather than a traditional ownership structure.
The agency has had a strong run of new business wins across its full range of services, working with a portfolio of global and challenger brands across a wide variety of industries. Its SEO team has become a significant driver of overall agency revenue, built on strong foundations in on-page and technical SEO.
Digital PR is now a clear growth priority. The team has recently won several new Digital PR projects, with more in the pipeline awaiting sign-off, and the agency is looking for an experienced hire to help build and shape the proposition from here, with retained Digital PR work as the long-term goal.
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Roles & Responsibilities
- As Senior Digital PR Manager, you’ll take ownership of shaping the agency’s Digital PR proposition from the ground up, working closely with senior leadership to build strategy, lead campaigns end to end, and raise the standard of Digital PR knowledge across the wider SEO team.
- Own strategy creation and end-to-end campaign activation for Digital PR
- Work directly alongside senior stakeholders to build out the Digital PR function within the agency
- Get involved in pitching for new business
- Train and upskill the wider SEO team on Digital PR best practice
- Deliver a mix of data-led, reactive, and other campaign types
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Skills & Experience
- Ideally 5+ years of Digital PR experience
- Agency background
- Strong understanding of how PR works alongside SEO
- Confident, client-facing experience
- Pitching experience is desirable
- A genuine appetite for growth and building something new
Company Benefits
- 25 days’ holiday plus 8 bank holidays
- Birthday day off
- Discretionary performance-linked company bonus
- Private medical insurance
- 5% employer pension contribution
- Access to financial coaching
- Free onsite gym
- Hybrid working
- Enhanced family friendly benefits
- Paid volunteering time off
- Enhanced sick pay based on length of service
- Regular socials, including an annual summer conference
JOB ID: #3630056
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