Fruition Group
Senior Digital & Web Analyst
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Job Title: Senior Digital & Web Analyst (Contract)
Location: Remote (UK)
Rate: Competitive (Outside IR35 considered)
Why Apply?
This is an opportunity to shape how a global SaaS business measures and optimises its entire digital customer journey. You'll own digital performance across web, paid media, content and conversion, helping drive pipeline growth through data-driven insight rather than simply producing reports.
- Working closely with Marketing, Sales, SEO and Product teams, you'll influence strategy, build executive dashboards and help improve visibility across both traditional search and emerging AI-powered discovery.
Senior Digital & Web Analyst Responsibilities
- Own digital performance reporting across web, paid media, email and content.
- Build executive dashboards using Power BI, GA4, HubSpot, Salesforce and related platforms.
- Analyse digital buyer journeys to identify opportunities to improve engagement and conversion.
- Improve attribution, pipeline reporting and conversion measurement.
- Lead A/B testing and optimisation across key web journeys.
- Audit and improve tagging, tracking and analytics implementations using GA4 and GTM.
- Measure AI search visibility, answer engine performance and digital discoverability.
- Partner with Marketing Operations, Demand Generation, SEO, Content and Sales teams to deliver actionable insights.
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Senior Digital & Web Analyst Requirements
- Proven experience in Digital Analytics, Growth Analytics or Web Analytics within a B2B SaaS environment.
- Strong hands-on experience with GA4, Google Tag Manager, HubSpot, Salesforce and Power BI or Tableau.
- Experience building executive dashboards and translating data into commercial recommendations.
- Strong understanding of attribution, digital funnels, conversion optimisation and customer journeys.
- Experience running experimentation programmes including A/B testing.
- Knowledge of SEO and emerging AI search/AEO/LLMO concepts.
- Comfortable using AI tools to accelerate analysis and insight generation.
- Strong SQL, analytical and stakeholder management skills are highly desirable.
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What's in it for me?
- High-profile contract with a global software organisation.
- Opportunity to own digital measurement strategy rather than just reporting.
- Exposure to AI search, advanced analytics and modern marketing technology.
- Work alongside senior digital, marketing and commercial leaders.
- Flexible remote working with a collaborative, high-performing team.
We are an equal opportunities employer and welcome applications from all suitably qualified individuals regardless of race, sex, disability, religion or belief, sexual orientation, gender reassignment, age, marital status or pregnancy and maternity.
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