Senior Director - EMEA & RoW Marketing

You will inherit an established regional marketing team across the UK and Nordics, with scope to evolve the structure as the regional strategy matures. This role offers significant opportunity to design, build and lead a specialist team across ABM, Customer Marketing, regional activation and events to deliver against ambitious regional pipeline goals.

Key Responsibilities:

• Own the regional marketing strategy across EMEA and RoW, balancing global priorities with regional buyer dynamics, market maturity, language and cultural nuance.
• Take full accountability for regional pipeline performance, partnering with Sales, RevOps and Finance on pipeline volume, quality, velocity, stage progression and forecasted contribution to revenue.
• Lead, coach and develop a regional marketing team with clear specialist accountabilities across ABM, Enterprise marketing, Customer Marketing, campaign activation and events.
• Define and execute the regional ABM strategy, partnering with Enterprise sales leaders on named-account selection, orchestration, engagement plays, deal-stage support and measurement.
• Build Customer Marketing programmes that drive cross-sell pipeline, expansion opportunities and customer advocacy across the EMEA and RoW installed base.
• Lead the regional events and field activation strategy, ensuring events are deployed as targeted commercial plays with measurable pipeline impact and return on investment.
• Establish a clear regional operating rhythm, including pipeline reviews, ABM account orchestration, customer activation planning, event planning and performance reporting.
• Translate global campaign playbooks into regionally resonant execution, ensuring campaigns are adapted to local market dynamics while delivering against commercial outcomes.
• Identify pipeline bottlenecks and deploy marketing interventions — including campaigns, ABM plays, customer references and events — where they will have the greatest commercial impact.
• Partner with Business Development to support consistent qualification standards, MQL/SAL handover quality and early-stage pipeline progression across the region.
• Maintain transparent reporting and accountability for regional marketing performance, communicating progress, risks, opportunities and decisions clearly to senior commercial stakeholders.
• Contribute regional insight to global GTM planning, investment prioritisation and resourcing decisions, ensuring EMEA and RoW requirements are well understood and supported.

What we're looking for:

• Extensive senior marketing leadership experience in B2B SaaS or technology, with a proven track record of owning regional pipeline performance end-to-end.
• Experience leading regional marketing across EMEA, ideally with exposure to Rest of World markets (ANZ) and multi-country dynamics across different levels of market maturity.
• Proven success leading ABM, Enterprise marketing or strategic account marketing motions with measurable account-level engagement, opportunity creation and influenced revenue outcomes.
• Strong Customer Marketing experience, particularly around cross-sell, advocacy, customer expansion and installed-base growth.
• Experience designing, delivering and measuring regional events as commercial pipeline drivers rather than activity-led field marketing programmes.
• Highly commercial mindset, with the ability to operate confidently in pipeline, conversion, forecast and revenue language with Sales, RevOps and Finance partners.
• Strong analytical capability, with confidence interpreting pipeline data, diagnosing conversion challenges and prioritising marketing investment based on commercial impact.
• Exceptional leadership and coaching skills, with experience developing marketing managers across specialist areas such as ABM, customer marketing, events and regional activation.
• Strong communication and influencing skills, with experience operating credibly with senior stakeholders in a matrixed, global organisation.
• Confidence working at the intersection of global strategy and regional execution, translating global playbooks into local market impact.
• Familiarity with modern B2B marketing methodology, including ABM frameworks, intent and signal-based marketing, and AI-augmented campaign delivery.
• A leadership style grounded in accountability, operational discipline, clear communication, inclusive team culture and a strong focus on follow-through.

Our Benefits:

• 🌴 Generous Paid Time Off
• 🍼 Extended Parental Leave
• ❤️‍🩹 Robust Health Coverage
• 💡 Accelerated Learning Paths
• 🧘‍♂️ Team Wellness Initiatives
• 📆 Company-wide Events
• 🌎 Employee Resource Groups
• ⭐️ Recognition awards

EcoOnline is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment where everyone feels safe and empowered to be themselves. Our Talent Acquisition team reviews all applications and believes in the potential of individuals who may not meet all the specific requirements but demonstrate the attitude, alignment with our values and drive to succeed.

We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need any assistance due to a disability, please speak to your talent acquisition partner.

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