LGC Group
Senior Director Marketing
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Senior Director Marketing
ABOUT LGC AXOLABS
Axolabs specialises in a new class of drugs whose active ingredients are chemically derived from DNA or RNA. They are called oligonucleotide or nucleic acid therapeutics. We use our many years of expertise to help our clients make them a success. Some of these drugs have already been approved and are being used successfully against diseases that were previously untreatable in some cases. New drugs from this class are added every year.
We believe in Science for a Safer World and are currently seeking candidates who are up for the challenge of operating in a high-growth, purpose-driven organization. LGC Axolabs is located in Petaluma, US, Kulmbach, and Berlin, Germany.
Job Description: Senior Marketing Leader
We are seeking an experienced and strategic marketing leader to drive the overall marketing vision, positioning, and execution of our business. This is a senior leadership role for a broad marketing generalist, rather than a specialist in a single discipline.
The successful candidate will be responsible for:
- Developing and executing integrated marketing strategies across product marketing, go-to-market activities, customer communication, corporate messaging, digital channels, and web presence.
- Requiring a strong balance of strategic thinking and hands-on execution, working closely with scientific-, business development-, and executive leadership teams.
Please note: Significant experience in pharma/CDMO and ideally oligo is a must-have requirement for this role.
Key Responsibilities
Go-to-Market Leadership
- Define and lead go-to-market strategies for our product & service portfolio, such as CRO, CDMO, and oligo, and further business initiatives.
- Partner with the Business Development team to ensure successful market penetration and development.
- Develop value propositions, messaging frameworks, and competitive positioning.
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Marketing Strategy & Leadership
- Develop and execute the company’s overall marketing strategy aligned with business objectives.
- Act as a strategic partner to senior leadership on:
- Market positioning
- Brand development
- Growth opportunities
- Lead and coordinate marketing activities across multiple channels and stakeholder groups.
- Establish:
- Marketing priorities
- Budgets
- KPIs (Key Performance Indicators)
- Performance metrics
Portfolio Marketing
- Communicate and translate complex scientific, technical, and business topics into compelling, customer-focused messaging.
- Conduct:
- Market analysis
- Customer analysis
- Competitor analysis
- To identify opportunities and risks
Digital Marketing & Web Presence
- Oversee the company’s:
- Website strategy
- Content
- User experience
- Drive digital marketing initiatives, including:
- SEO (Search Engine Optimisation)
- Content marketing
- Email campaigns
- Social media
- Ensure that digital channels effectively support:
- Lead generation
- Customer engagement
- Brand visibility
- Continuously optimize web performance.
Cross-Functional Collaboration
- Collaborate closely with:
- Business Development and Program Management (CRO & CDMO)
- Scientific- and Leadership teams
- Serve as a central marketing partner across the organisation.
- Manage external agencies, consultants, and marketing vendors as required.
Qualifications
- Master’s degree in:
- Marketing
- Business Administration
- Life Sciences
- Communications
- A related field
- Significant experience in:
- Senior marketing leadership roles in pharma/CDMO
- Proven success in:
- Developing and executing integrated marketing and go-to-market strategies
- Broad marketing expertise across:
- Branding
- Communications
- Digital marketing
- Product marketing
- Customer engagement
- Strong strategic thinking combined with a hands-on, execution-oriented mindset.
- Excellent communication and stakeholder management skills.
- Experience in life sciences, biotechnology, healthcare, diagnostics, or a related industry is highly desirable.
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Additional Information
ABOUT LGC
LGC is a leading, global life science tools company, providing mission-critical components and solutions in high-growth application areas across the human healthcare and applied market segments. Its high-quality product portfolio includes mission-critical tools for:
- Genomic analysis
- Quality assurance applications
These tools are typically:
- Embedded and recurring within customers' products and workflows
- Valued for performance, quality, and range
OUR VALUES
- PASSION
- CURIOSITY
- INTEGRITY
- BRILLIANCE
- RESPECT
- EQUAL OPPORTUNITIES
LGC strongly believes that every job applicant and employee should be valued for their individual talents regardless of:
- Age
- Disability
- Race
- Color
- Ethnic or national origin
- Sex
- Sexual orientation
- Gender reassignment
- Marital or civil partnership status
- Pregnancy or maternity
- Religion or belief
Shortlisting, interviewing, and selection will always be carried out without regard to:
- Gender
- Sexual orientation
- Marital status
- Color
- Race
- Nationality
- Ethnic or national origin
- Religion or belief
- Age
- Trade union membership
For more information about LGC, please visit our website: www.lgcgroup.com
#scienceforasaferworld
Work Arrangement
Remote
Department
Commercial
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