Media Relations & Press Strategy

• Serve as primary media relations lead, cultivating and maintaining relationships with top-tier entertainment journalists, critics, trade press, podcasters, and digital influencers.
• Develop and execute media strategies that secure high-value placements in key outlets including broadcast morning shows, late-night programs, major publications, podcasts, and digital platforms.
• Oversee development of all press materials including press releases, media alerts, episode descriptions, talent bios, and pitch materials.
• Monitor competitive landscape and identify emerging media opportunities and trends.
• Track media coverage and analyze campaign performance to inform future strategies.

Talent Relations & Coordination

• Work directly with talent representatives including agents, managers, and personal publicists to align on campaign goals and secure participation in press opportunities.
• Navigate complex talent dynamics with diplomacy and build trust-based relationships with high-profile creators and performers.
• Coordinate talent availability for press interviews, photoshoots, and publicity events across global markets.
• Develop talent talking points and prepare talent for media appearances.

Press Events & Activations

• Conceptualize and execute high-impact press events including premieres, screenings, press junkets, and experiential activations.
• Collaborate with events and marketing teams to create memorable media experiences that generate coverage and social engagement.
• Manage press list development, media credentials, and on-site press coordination.
• Oversee creation of press kits, screening materials, and event collateral.
• Serve as on-site lead for major publicity events and press activations.

Team Leadership & Cross-Functional Collaboration

• Lead, mentor, and develop a team of publicity professionals across various levels.
• Foster a collaborative, innovative team culture that encourages creative thinking and excellence.
• Partner seamlessly with Marketing, Creative, Awards, Social Media, Events, and Content teams to ensure integrated campaign approaches.
• Work closely with awards team to identify publicity opportunities that support awards positioning.
• Collaborate with paid media and marketing teams to amplify earned media through coordinated strategies.
• Maintain strong relationships with external publicity agencies and consultants.

Budget & Resource Management

• Manage publicity budget in conjunction with department leadership.
• Allocate resources strategically across multiple titles to maximize platform visibility and ROI.
• Negotiate contracts with vendors, agencies, and service providers.
• Track expenses and ensure campaigns are executed within budget parameters.

Industry Leadership & Insights

• Maintain deep knowledge of entertainment media landscape, industry trends, and competitive strategies.
• Stay current on emerging platforms, content consumption behaviors, and evolving publicity tactics.
• Represent Paramount+ at industry events and cultivate relationships with media organizations and press associations.
• Provide strategic counsel to leadership on publicity trends and opportunities.

Basic Qualifications

• Bachelor's degree in Communications, Journalism, Public Relations, or related field required.
• 10+ years of progressive experience in entertainment publicity for television, streaming, or film.
• Demonstrated experience leading publicity strategy and managing cross-functional stakeholders.
• Proven track record securing high-impact media coverage that drives cultural conversation and business results.
• Portfolio of campaigns that achieved significant media attention and measurable impact.
• Experience managing and developing teams of publicity professionals.
• Established relationships with entertainment media, trade press, and key journalists.
• Highly organized, thorough, accurate, and meticulously detail-oriented.
• Highly efficient project manager - deadline-driven and successful at multitasking and prioritizing concurrent tasks.
• Ability to work evenings, holidays, and weekends as needed for events, premieres, and campaign deadlines.

Additional Qualifications

• Publicity Expertise
• Media Relationships
• Strategic Vision
• Business Acumen
• Cross-Functional Excellence
• Talent Relations
• Crisis Communications
• Leadership & Team Development
• Project Management
• Self-Motivation
• Adaptability
• Communication
• Digital Fluency

What We Offer

The opportunity to shape the publicity strategy for one of the industry's most dynamic streaming platforms. You'll lead campaigns for premium Original content, work with acclaimed creators and talent, and drive cultural conversations that define the streaming landscape. This role offers significant visibility within Paramount's leadership structure and the chance to make a measurable impact on the platform's growth and industry standing.

Paramount is an equal opportunity employer and is committed to creating an inclusive environment for all employees.