OPEN Health
Senior Director, Outbound Growth
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Senior Director, Outbound Growth
Senior Director, Outbound Growth
Location: Remote – United Kingdom
Role Summary
The Senior Director, Outbound Growth serves as the programme management lead for OPEN Health’s outbound growth function, collaborating closely with the Associate Manager, Outbound Growth Operations—a direct report—to oversee the entire outbound campaign workflow from briefing through to pipeline entry. This position orchestrates timelines, coordinates inputs from multiple stakeholders, enforces operational standards, and tracks performance. The Associate Manager executes campaign mechanics: constructing target lists, configuring outreach sequences, managing data quality, and maintaining real-time dashboards.
Neither role underscores commercial strategy or manages client relations. Instead, these decisions lie with Global Client Partners (GCPs), Practice Business Development (BD) leads, and Growth Data & Intelligence. Their respective inputs—prioritisation, messaging, and targeting—are translated into scaled, timely campaigns via the collaborative efforts of the Senior Director and Associate Manager.
Key Relationships
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Associate Manager, Outbound Growth Operations A direct report, this role ensures hands-on execution (list building, cadence setup, dashboard upkeep, data quality checks, launch execution). The Senior Director directs priorities, maintains workflow efficiency, and guarantees adherence to deadlines and standards, fostering a unified operational unit.
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Global Client Partners (GCPs) Receives account priorities and campaign briefs. The Senior Director ensures these align with timelines and delivers results per GCP requirements.
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Practice BD Leads Provides practice positioning and buyer direction. The role ensures campaign content and targeting reflect practice strategies while coordinating workflows across all practice teams.
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Practice Outbound Teams Maintains cross-practice visibility, prevents schedule conflicts, and enforces shared operating standards (e.g., cadence principles, follow-up protocols).
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Growth Data & Intelligence Actively manages the handoff of targeting models, Ideal Customer Profile (ICP) data, and intent signals into campaign execution.
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Growth Operations Defines technical requirements and manages system requests for CRM configurations, automation, and reporting needs.
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Senior Leadership Reports status, pipeline metrics, and session performance to CEO, Chief Commercial Officer (CCO), and Executive Growth Strategy (EGS) leadership.
Essential Duties & Responsibilities
Programme-Manage the Outbound Campaign Lifecycle
- Lead end-to-end campaign workflow (brief → pipeline entry), ensuring timely execution and adherence to standards with the Associate Manager.
- Curate a collaborative campaign calendar, scheduling based on GCPs’ briefs, Practice BD input, and internal integrations, assigning cross-CRM work streams.
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Standardise the campaign workflow, documenting each stage (intake, targeting, messaging, cadences, launch) with clear ownership, deliverables, and Service Level Agreements (SLAs).
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Run weekly operational stand-ups with the Associate Manager, Growth Data & Intelligence, Growth Ops, and outbound leads to track progress, address blockers, and escalate delays proactively.
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Manage dependencies across Data & Intelligence, Growth Ops, Marketing (for content delivery), and ensure environmental readiness for the Associate Manager.
Coordinate Outbound Activity Across the Organisation
- Maintain an updated outbound coverage map (who targets which accounts, which gaps exist) to optimize resource allocation without redundancy.
- Coordinate with GCPs, Practice BD leads, and practice outbound teams to align on timeline prioritization.
- Enforce operational standards (cadence design, data accuracy, follow-up, reporting) system-wide, while addressing deviations and systemic issues.
Run Congress & Conference Campaign Operations
- Full lifecycle ownership for congress campaigns, including pre-event targeting, cadence execution, in-person coordination, post-event follow-up, and logging in 24 hours of event closure.
- Integrate inputs from GCPs (account updates), Practice BD (positioning), and Data & Intelligence (segmentation) into cohesive plans.
- Monitor meeting density targets, ensuring smooth transitions between conference phases.
Performance Tracking, Reporting & Process Improvement
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Partner with the Associate Manager to monitor metrics:
- Launch-on-time rates
- Data quality scores
- Activity and response volumes
- Pipeline conversion
- Attribution tracing
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Deliver reguliar performance insights to leadership against CCO-defined pipeline and operational health goals.
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Continuously iterate the workflow to reduce bottlenecks (e.g., automated handovers, tool interoperability) with the Associate Manager.
Technology & Workflow Optimisation
- Define outbound tech stack processes connecting crm (Salesforce), engagement tools (SalesLoft, ZoomInfo, LinkedIn Navigator) with automation needs.
- Partner with Growth Ops to eliminate manual handoffs through automation and streamline data precision between systems.
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Role Growth Trajectory
Activate
- Map the current landscape with the Associate Manager to identify inefficiencies and sticky workflows.
- Build initial alignment with GCPs, Practice BD, practice outbound teams, and Growth Ops.
- Document and standardise the current process.
Generate
- Implement standardised campaign workflow and launch weekly stand-ups.
- Orchestrate the first full congress cycle execution.
Scale
- Ensure campaigns scale without proportional effort. Tighten SLAs.
- Highlight and resolve recurring delays, data quality issues, and resource conflicts.
Operate
- Maintain disciplined, high-throughput campaigns where timelines meet quality standards and alignment is transparent.
Experience, Skills & Qualifications
Requirements
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Bachelor’s degree mandatory.
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7+ years in:
- Programme management
- Commercial/Revenue Operations
- Growth operations (Life Sciences, healthcare, or professional services preferred but not essential)
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Experience leading multi-stakeholder, deadline-driven workflows with documented accountabilities.
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Process orientation: Ability to build, enforce, and adopt repeatable systems.
Substantive Skills
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Direct report development in operational contexts.
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Operative fluency with:
- Salesforce CRM
- SalesLoft/Linkedin Sales/Nimble-like platforms
- Data aggregation/visualisation tools
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Proactive dependency escalation without need to seek approval.
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Strong analytical prowess: Identifying process failures and proposing initiatives.
Plus Factors
- Prior experience in life sciences, pharma, or consulting beneficial.
- Orientation: Operational excellence supersedes sector-specific knowledge.
Travel & Location
Quarterly travel required for team planning and events; congress attendance encouraged but not compulsory.
About OPEN Health
We unite people, science, and technology to provide biopharmaceutical solutions faster and smarter, unlocking market access and clinical pathways—all efforts aimed at improving patient outcomes globally.
Visit openhealthgroup.com to learn more.
Commitment to Equality
OPEN Health’s policies and practices promote diversity and inclusivity, fundamentally removing barriers based on any characteristic protected under applicable law. We are committed to cultivating a work environment where talent thrives globally.
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