OPEN Health
Senior Director, Outbound Growth, UK
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Senior Director, Outbound Growth, UK
Senior Director, Outbound Growth
Location: Remote (United Kingdom)
About the Role
The Senior Director, Outbound Growth acts as the operational programme manager for OPEN Health’s outbound growth function. In partnership with the Associate Manager, Outbound Growth Operations (a direct report), they oversee the end-to-end execution of outbound campaigns—from briefing and targeting to pipeline entry—while coordinating cross-functional stakeholder inputs. Neither role defines commercial strategy nor manages client relationships; instead, they turn strategic inputs (account prioritisation, value propositions, and targeting signals) into high-volume, on-time campaigns.
Operating as a two-person operational engine, this role orchestrates workflows, enforces standards, and tracks performance, ensuring seamless execution while leaving tactical strategy to Global Client Partners (GCPs), Practice BD Leads, and Growth Data & Intelligence teams.
Key Relationships
Internal Partners & Dependencies
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Associate Manager, Outbound Growth Operations
- Direct report: Hands-on execution (list building, cadence configuration, dashboards, data quality assurance).
- Supervision focus: Priorities, workflow management, adherence to standards, and timelines.
- Ops dynamic: Functions as a cohesive unit—farming, blinded queues, and escalation protocols ensure alignment.
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Global Client Partners (GCPs)
- Provides account prioritisation and campaign briefs.
- Works closely to programme-manage delivery, ensuring deadlines and priorities are met.
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Practice BD Leads
- Defines outbound messaging and positioning.
- Collaborates to integrate practice direction into targeting and campaign content.
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Practice Outbound Teams
- Maintains cross-practice visibility to prevent duplication, scheduling conflicts, and standard drift.
- Enforces adherence to operating standards (e.g., cadence design, follow-up protocols).
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Growth Data & Intelligence
- Supplies targeting models, ICP refinements, and intent signals.
- Ensures data handoffs are timely and execution-ready.
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Growth Operations
- Defines tech stack requirements (CRM, automation, reporting).
- Acts as the interface between functional needs and system configuration.
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Senior Leadership (CCO, EGS)
- Delivers quarterly pipeline, performance, and operational health reports.
- Syncs strategy, scaling priorities, and resource allocations.
Essential Duties & Responsibilities
1. Programme-Manage the Outbound Campaign Lifecycle
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Calendar & Workflow Coordination:
- Intake, schedule, and assign GCP/Practice BD briefs against organisational capacity (accounting for congress cycles).
- Define and enforce a standardised workflow (brief → targeting → content → cadence → launch → follow-up → pipeline logging).
- Assign clear owners, SLAs, and deliverables for each phase with tracking metrics.
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Weekly Operational Stand-Ups:
- Lead agile syncs with Associate Manager, Growth Data & Intelligence, Growth Ops, and outbound leads.
- Review campaign statuses, identify blockers, reprioritise in real-time, and hold stakeholders accountable.
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Dependency Management:
- Track cross-function progress (targeting deadlines, system config, content availability).
- Escalate early if inputs (e.g., list data, CRM integrations) risk delaying launches.
2. Coordinate Outbound Activity Across the Organisation
- Cross-Functional Visibility:
- Build a shared outbound coverage map (Associate Manager assists) to identify gaps in account ownership.
- Redirect resources to uncovered accounts or regions with high potential but low activity.
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Standardisation & Compliance:
- Partner with Associate Manager to enforce outbound operating standards (e.g., cadence design, data hygiene, report formats).
- Address systemic issues and escalate recurring deviations.
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Deduping & Alignment:
- Flag inefficiencies (duplication, siloed activity, low adherence rates) and advocate for resource realignment.
3. Congress & Conference Campaign Operations
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Owning Congress Workflows (Associate Manager executes):
- Oversee pre-event targeting/list builds, cadence launches, and aims for 30%+ pipeline fill post-event.
- Ensure post-congress follow-up cadences launch within 24 hours of event closure.
- Conduct retrospectives with stakeholders to analyse launch timing, quality, and conversion ripple.
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Accountable Timelines:
- Synchronise inputs from GCPs, Practice BD, and Data & Intelligence into a single, time-bound campaign package.
4. Performance Tracking & Process Improvement
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KPI & Metrics Ownership:
- Track launch-on-time rates, data quality scores, activity-to-response ratios, pipeline conversion, and CRM attribution.
- Consolidate weekly performance readouts for leadership (CCO/EGS) on sequential momentum and systemic risks.
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Process Refinement:
- Identify bottlenecks (e.g., list-dependency delays, CRM setup gaps) and implement fixes collaboratively with the Associate Manager.
- Validate fixes via repeatable pilot campaigns before full rollout.
5. Technology & Workflow Optimisation
- Tech Stack Governance:
- Define how Salesforce, LinkedIn Sales Navigator, ZoomInfo, Eva Boot, and SalesLoft integrate into workflows (Growth Ops executes builds).
- Reduce friction: advocate for automation (e.g., eliminating manual handoffs) to accelerate launches and improve data reliability.
Role Growth Trajectory
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Activate (Building Foundations)
- Inventory existing workflows, dependencies, and gaps with the Associate Manager.
- Establish relationships with GCPs, Growth Ops, and Practice BD teams.
- Document current processes and prioritise non-b Blockers (e.g., list latency, CRM workflows).
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Generate (First Executions)
- Perform pilot campaigns (e.g., first congress cycle) to stress-test the standard workflow.
- Launch dashboarding for pipeline splits and lead qualification rates.
- Institutionalise weekly stand-ups and scheduling rhythms.
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Scale (Optimising Throughput)
- Tighten SLAs across stakeholders (e.g., deliverables 3 days early).
- Reduce launch delays by 50% and improve data quality scores by 20% YoY.
- Expand coordination with practice outbound teams for specialist talent utilisation.
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Operate (Seamless Execution)
- Run a disciplined pipeline factory where:
- 95% of campaigns launch on time.
- Data attrition rates are <5%.
- Leadership knows real-time campaign status and health metrics.
- The Senior Director and Associate Manager operate as a SYNC’d operational force with duplicate work under 10%.
- Run a disciplined pipeline factory where:
Experience, Skills & Qualifications
- Education: Bachelor’s degree or equivalent in a quantitative discipline.
- Experience:
- 7+ years in programme management, commercial operations, growth operations, or revenue operations, ideally in life sciences, professional services, or tech.
- Successful multi-stakeholder workflow leading with clear timelines, accountability structures, and compliance metrics.
- Hands-on experience with emerging technology adoption (CRM tooling, anonymisation, pipeline automation).
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Technical Fluency:
- Deep familiarity with Salesforce, LinkedIn Sales Navigator, SalesLoft, ZoomInfo.
- Comfort with SQL, Power BI/Tableau for pipeline analysis (not required; curiosity/monitoring dashboards preferred).
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Soft Skills:
- Strategic bias + operational ruthlessness: Ability to push for speed without sacrificing compliance.
- Escalation discipline: Don’t wait for bureaucratic friction—address external dependencies (e.g., CRM devs) proactively.
- ** ASCII tolerance** for an asymmetrical role: GCPs and BD will thrust work at you—plan for ambiguity.
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Nature & Cultural Fit:
- Pharma/medical content preference: Bonus points for experience in life sciences, but core competency is programme management.
- Thrives in ambiguity: Life sciences is messy—expect scope changes on live campaigns.
Travel & Location
- Primary: Fully remote (UK-based).
- Quarterly/in-person: Team offsites, congress preplanning, and macro-alignment sessions.
- Congress attendance: Attended but not mandated. If you’ve led congress ops or pivoted during ambiguous events, this is your signalling moment.
About OPEN Health
OPEN Health is a leadership platform for biopharma & healthcare that merges medical, commercial, and market access expertise to accelerate innovation and market adoption. Our vision: no patient left behind by data or access gaps.
We solve problems perceived as infill asleep stages—the issues others avoid—because depth matters in life sciences. Not told you can’t solve something, you weren’t told how.
As a top 10 B string group, we run operations at scale but retain direct impact on outcomes. If your track record includes:
- Running high-velocity campaigns in a muddy industry,
- Reorienting differentiating teams to focus,
- Ship thing's in healthcare programmes aimed at getting answers, You’ll build a team that turns strategy imbalance into operational magic.
What We Offer
We reward people who make magic happen with more than money—authenticity matters.
- Pay: Competitive—degree-high rates, with rotational opportunity (150K–200K/lb now verses external industry leadership in 2–3 years).
- Time-Off: 25+ holiday days, mental health stipends, monthly paid "Maintenance Day" (2x/year).
- Career: Monthly upskill timebudget, tailored career roadmaps, internal sponsor match programme.
- Impact: Growth-funded CSR matching 2x/annum to your charity choices.
- Culture: Flex-agentic culture—serial-noise norms win, not office politics.
- Inclusion: Outcomes-at solemus with black in pharma, women in tech, and disability specificity networks.
We never reach a plateau because we’re always at the user edge.
Recruitment Fraud Alert
OPEN Health only communicates proposals via validated email domains:
- @openhealthgroup.com
- @ascelhealth.com OR verified LinkedIn profiles.
⚠ Red flags: We won’t ask for payment upfront, fish for PII early, send checks for "onboarding," or chemically alter our mission messaging.
If unsure, validate the source via OPEN Health’s Propositions page or contact the Recruiting Lead. If you feel harassed, you don’t have to be right once and ask twice!
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