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Senior Director - Performance Marketing
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Position: Senior Director, Performance Marketing (Full time)
Total Annual Package (OTE): $220,000–$240,000 + comprehensive benefits
Base: $185,000–$200,000/year
Performance bonus: up to 20% of base, paid monthly
Location: Remote (Global)
About Us:
A leading e-commerce company operating a high-growth D2C brand in the US market. We run a data-driven, performance-first marketing operation where analytical depth, system thinking, and speed of execution define how capital is deployed across paid channels.
The Role:
We are looking for a Senior Director of Performance Marketing to own the full paid media engine, multi-million-dollar monthly budgets across search and social platforms, with full authority over systems, measurement, creative testing, capital allocation, and team. This is a high-autonomy, P&L-ownership position for a professional who combines deep platform expertise with strategic and operational rigor, reporting directly to the CEO.
The Problems you'll Own:
- Primary — Grow revenue while holding margin. Grow revenue from a multi-million-dollar monthly paid budget across the two major platforms while holding contribution margin after returns and financing. This is a high-AOV, sparse-conversion category, so each added dollar of spend normally returns less — the job is to push growth to the point where margin still holds. Allocate capital on true marginal return, not platform-reported ROAS.
- Secondary — Build the system that runs the scaling decisions. Design and document the rules that govern spend — when to pause, when to increase budget, when to pull back — and the measurement each decision depends on. The system should run the scaling without day-to-day executive oversight.
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Responsibilities:
- Own Paid Media Efficiency. Manage and allocate multi-million-dollar monthly budgets across Google and Meta. Allocate capital between platforms based on marginal return, not platform-reported averages.
- Build Decision Systems. Design and document the pause/hold/scale logic, budget guardrails, and escalation protocols that govern all paid spend. Systems must be operable by any team member, with automation layered where it earns its place.
- Own Measurement. Platform attribution vs. backend reality, MER, incrementality testing. Serve as the single source of truth on paid media performance.
- Run Creative as a System. Concept pipeline, testing taxonomy, briefs, hook/hold analytics, UGC, whitelisting. Creative velocity by design, not ad hoc.
- Design Promo Architecture. Pulse strategy across the retail calendar, financing offers, funnel alignment.
- Lead the Team. Lead, assess, and structure the performance marketing function. Org design authority with CEO sign-off.
- Scale New Channels. Identify, evaluate, and pilot paid channels beyond Google and Meta. Channel identification is part of the mandate.
- Drive Profitability. Convert paid media efficiency to profit through a contribution-margin lens, after returns and financing costs, not ROAS in isolation.
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Required Qualifications:
- 7+ years in performance marketing with sustained ownership of $1M+/month on each of the two major platforms (concurrent or across roles). "Ownership" means authority over strategy, structure, and budget, not just execution.
- Google depth must be PMax-era: structure, feed, brand/non-brand economics.
- High-AOV considered-purchase experience ($1,000+ AOV): sparse-conversion, long-decision-cycle categories.
- Has personally built, not inherited, bid, budget, and pause decision systems at scale. Candidates will be asked to present a playbook they authored.
- Statistical decision literacy: volume gating, false-kill vs. wasted-spend trade-offs, threshold derivation, incrementality test design.
- Creative testing systems at scale in a post-ATT environment: concept-vs-variation discipline, creative analytics.
- Team leadership including senior direct reports. Experience building or restructuring a performance marketing function.
- Structured approach to new channel evaluation: selection frameworks, pilot design, budget allocation, and kill criteria.
Preferred Qualifications:
- Scripting against Meta/Google APIs; Google Ads Scripts.
- Mixed agency + in-house background.
- Experience with emerging paid channels (e.g., TikTok, Connected TV, affiliate/partnerships, etc.).
- D2C e-commerce background in home goods, furniture, or comparable high-AOV verticals.
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