Major Players | B Corp™
Senior DTC Manager
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About the Role
I am currently partnering with a mission-led, fast-growing food & drink brand that has built a loyal consumer following through a commitment to organic, sustainable products. With an established DTC channel and a growing Amazon presence, they are now looking to scale both meaningfully and efficiently.
They are looking for a commercially sharp Senior Ecommerce/ DTC Manager to take full ownership of their direct-to-consumer and Amazon Seller channels, someone who can build the strategy, execute the plan, manage their digital performance and Amazon agencies, and drive continuous performance improvement across both.
The Mission
Reporting into the Head of Marketing, you will have full accountability for revenue, profitability and efficiency across DTC and Amazon. This is a high-autonomy role in a growing SME where you will be expected to operate with the mindset of a channel owner, balancing strategic thinking with hands-on execution.
Core Responsibilities
- DTC Ownership: Build and execute the DTC trading plan across pricing, promotions and paid acquisition, with full accountability for revenue, profitability and MER targets.
- Amazon Seller: Own the Amazon Seller account end-to-end, managing performance, listings, pricing, stock availability and agency relationships to drive growth and margin improvement.
- Performance Marketing: Plan and optimise paid acquisition across DTC and marketplaces, with a sharp focus on ROAS, CPA and contribution margin.
- Website Optimisation: Drive CRO, customer journey improvements and AOV and retention initiatives to maximise on-site performance.
- Reporting & Insight: Build clear performance reporting and translate data into actionable decisions that drive continuous improvement.
- Brand Launches: Support the scaling of additional brands into DTC, bringing structure and commercial rigour to new channel development.
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The Ideal Profile
- Ecommerce Experience: 3+ years in DTC, marketplace or performance marketing roles, with proven ownership of a DTC channel.
- Commercial Mindset: Track record of owning or directly influencing revenue and profitability targets in a fast-paced environment.
- Performance Marketing Skills: Hands-on experience running campaigns across Google Ads and Amazon Ads, with strong analytical capability.
- Platform Knowledge: Familiarity with Shopify or similar ecommerce platforms and paid social channels (Meta, PPC).
- Agency Management: Experience working with and holding external agencies accountable to performance outcomes.
- SME Mentality: Comfortable working without large team infrastructure — proactive, adaptable, and willing to roll up your sleeves.
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Location & Workplace
- South West London
- Hybrid working, 3 days office
Salary
£60,000 - £70,000 per annum
25 days holiday, pension, workplace wellness benefits, flexible working hours (start and finish times), free product samples and discounts on all food and drink products!
If you would like a confidential chat about this role or your next career move, then please send your CV to jodie.clayton@majorplayers.co.uk or connect via LinkedIn.
About Major Players
Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.
We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity
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