CDL GLOBAL LTD
Senior Ecommerce Manager
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About DCYPHER Beauty
DCYPHER is redefining the beauty industry through world-first AI technology, delivering truly personalised beauty experiences powered by innovation. We're building an ambitious technology business where ecommerce, AI and retail seamlessly connect to create exceptional customer experiences. As we continue to scale, technology will remain at the heart of everything we do.
About the Role
The DCYPHER Senior Ecommerce Manager is responsible for leading and optimising our ecommerce operation, ensuring our Shopify platform delivers an exceptional customer experience whilst driving commercial growth. Reporting into the Founder, this role sits at the heart of the business, acting as the key link between our commercial teams and technology. You will own the day-to-day management of the Shopify platform, trading calendar, product launches, merchandising, promotions and website roadmap, ensuring the platform continually evolves to support both our customers and our ambitious growth plans.
Working closely with the Senior Frontend Developer and wider technology team, you will translate business requirements into clearly prioritised development projects, ensuring all work is technically scoped before timelines are committed. This role allows our developers to focus on engineering excellence whilst you own the commercial success and operational management of the ecommerce platform.
As DCYPHER continues to scale across Direct-to-Consumer, Retail and International markets, this role will play a pivotal part in shaping our digital customer experience and supporting future innovation.
Key Responsibilities
Ecommerce Trading
Take ownership of the day-to-day trading performance of the DCYPHER website, ensuring it consistently delivers an exceptional customer experience whilst achieving commercial objectives.
- Managing the ecommerce trading calendar.
- Planning and coordinating product launches.
- Creating promotional campaigns and discount strategies.
- Managing pricing across the platform.
- Optimising collections and merchandising.
- Maintaining accurate product information.
- Supporting new product introductions.
- Managing online exclusives and promotional events.
- Identifying opportunities to improve revenue and conversion.
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Shopify Platform Management
Own the operational management of the Shopify platform, ensuring it is always accurate, optimised and commercially effective.
- Product creation and maintenance.
- Product tagging and categorisation.
- Collections.
- Navigation.
- Search optimisation.
- Shopify Flow automations.
- Shopify Markets.
- Gift Cards.
- Metafields.
- Customer account settings.
- Homepage and merchandising updates.
- CMS content management.
- Online store configuration. Ensure all platform updates are delivered accurately and efficiently whilst maintaining the highest standards of quality.
Ecommerce Roadmap & Prioritisation
Own and manage the ecommerce development backlog. Working with stakeholders across the business you will:
- Gather new requirements.
- Understand commercial priorities.
- Translate business needs into development briefs.
- Work alongside developers to technically scope work before timelines are agreed.
- Prioritise development activity.
- Coordinate testing before releases.
- Manage feature launches.
- Communicate project progress across the business. This role becomes the single point of contact for all ecommerce development requests, ensuring work is prioritised effectively and engineering resource is focused on delivering maximum business value.
Commercial Performance
Monitor, analyse and continually improve ecommerce performance through data-driven decision making. Regularly review:
- Revenue.
- Conversion Rate.
- Average Order Value.
- Units Per Transaction.
- Customer Acquisition.
- Customer Retention.
- Site Search.
- Product Performance.
- Landing Page Performance.
- Checkout Performance.
- Customer Behaviour.
- Campaign Performance. Use insight to identify opportunities for continual optimisation.
Customer Experience
Champion an exceptional online customer experience. Continually review:
- Customer journeys.
- Navigation.
- Product discovery.
- Search functionality.
- Merchandising.
- Personalisation opportunities.
- Promotional effectiveness.
- Checkout experience.
- Mobile optimisation. Ensure every customer interaction reflects the DCYPHER brand.
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Cross Functional Collaboration
Work closely with:
- Founder
- Marketing
- Creative
- Product Development
- Customer Experience
- Operations
- Retail
- Production
- Technology
Building strong relationships across the business to ensure ecommerce supports wider commercial objectives.
Continuous Improvement
Continually identify opportunities to improve:
- Customer journeys.
- Website performance.
- Conversion.
- Merchandising.
- Automation.
- Trading efficiency.
- Internal processes.
- Customer engagement.
- Commercial performance. Always seeking innovative ways to improve the customer experience whilst supporting business growth.
Skills & Experience
We're looking for someone with experience in:
- Shopify Admin
- Shopify Flow
- Shopify Markets
- Shopify Plus (desirable)
- Ecommerce merchandising
- Product management
- Promotional planning
- Online trading
- Google Analytics 4
- Google Search Console
- Conversion Rate Optimisation (CRO)
- A/B Testing
- SEO best practice
- Ecommerce reporting
- Project Management
- Stakeholder Management
Experience within a fast-paced ecommerce business is essential, with beauty, fashion or lifestyle experience desirable.
We'd love someone who...
- Loves ecommerce.
- Thinks commercially.
- Is naturally curious.
- Enjoys solving problems.
- Has exceptional organisational skills.
- Can confidently prioritise competing demands.
- Builds strong relationships across departments.
- Communicates clearly with both technical and non-technical stakeholders.
- Takes ownership.
- Thrives in a fast-paced startup environment.
- Enjoys building new processes and ways of working.
- Wants to help shape the future of an exciting beauty technology business.
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