Alzheimer's Research UK
Senior Email Channel Officer - FTC
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Senior Email Channel Officer
Job Overview
The Senior Email Channel Officer is a critical role responsible for the end-to-end delivery of email and SMS communications, ensuring campaigns and automated journeys are planned, built, tested, and deployed on time. The role ensures supporters receive timely, relevant, and engaging communications that strengthen their relationship with the charity and drive meaningful action.
This is a 9-month Fixed-Term Contract (FTC).
Key Responsibilities
Campaign and Automation Journey Planning & Delivery
- Own the end-to-end delivery of email and SMS campaigns, including planning, building, and testing high-quality communications to support fundraising, supporter engagement, and other organizational priorities such as newsletter updates, sporting, campaigning, and appeal actions.
- Advise and deliver automated email journeys that welcome, retain, steward, and reactivate supporters, building performance knowledge and insight that can be replicated across different supporter products and journeys.
- Support the Email Channel Manager in the planning and prioritisation of the Email and SMS channel calendar, ensuring effective delivery of campaign activity.
- Work with data and CRM teams to improve trigger logic, personalisation, and segmentation, using your audience understanding to incorporate targeting and personalisation using customer data and dynamic content logic.
- Ensure all communications meet agreed quality standards through rigorous pre-deployment testing, including content, personalisation, segmentation, links, rendering, and customer journey checks.
- Advise on the integration of email within multi-channel campaigns (e.g., email, SMS, Whatsapp, direct mail, social, and telephone).
- Manage campaign workflows and delivery timelines, working with stakeholders to ensure requirements, approvals, and dependencies are clearly understood and delivered to schedule.
Reporting, Performance & Insight
- Monitor performance and continuously refine journeys to improve conversion, engagement, and lifetime value.
- Work with Business Intelligence, Insight, and Digital Analytics teams to produce regular reports on email performance, offering clear insights and recommendations.
- Use A/B testing, segmentation, and behavioural insights to drive continuous improvement.
- Ensure activity aligns with KPIs around engagement, retention, income, and supporter satisfaction.
Data, Compliance & Quality Assurance
- Ensure all email activity is fully compliant with GDPR, PECR, consent, and internal data governance.
- Working closely with the website team, carry out thorough QA across content, links, rendering, and segmentation before deployment.
- Champion accessibility, inclusive language, and best-practice UX within email design.
Collaboration & Stakeholder Management
- Work closely with internal teams needing email support, advising on best practice, delivery approach, and channel suitability.
- Build effective working relationships with stakeholders across fundraising, marketing, supporter engagement, data, digital, and analytics teams.
- Translate campaign briefs and business requirements into actionable delivery plans, providing expertise on channel capabilities, timelines, segmentation, and automation.
- Liaise with platform and technology partners to troubleshoot issues and support continuous improvement.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Platform & Technical Ownership
- Strong use of ESP email and automation platforms such as Dotdigital, Salesforce Marketing Cloud, or equivalent to build and optimise emails and journeys.
- Support the development of templates, modules, reusable assets, and stronger processes. Contribute to platform migrations or upgrades, ensuring smooth transitions and improved capability.
- Identify and implement workflow improvements between the Supporter Experience and Data teams to increase effectiveness and reduce lead times for campaign deployment.
Continuous Improvement & Ways of Working
- Work alongside another Senior Email Officer with championing email channel best practice to uphold high quality assurance and executional standards.
- Act as a trusted channel specialist, advising stakeholders and ensuring communications are deliverable, compliant, and customer-focused.
- Create and maintain documentation of learnings, processes, ways of working, and results where required.
- Identify opportunities to improve campaign workflows, automation, and operational efficiency.
Knowledge, Skills, and Experience
- Significant experience delivering end-to-end email and/or SMS campaigns and automated journeys in a fundraising, marketing, or digital environment.
- Strong experience building, testing, quality assuring, and deploying customer communications.
- Hands-on experience with email marketing platforms and CRM systems.
- Proven track record of improving performance through testing and optimisation.
- Experience working with stakeholders to plan and deliver campaigns from brief to execution.
- Experience working with data teams and segmentation logic.
- Familiarity with behavioural insights or loyalty-building techniques.
- Strong understanding of email best-practice, including accessibility, personalisation, and UX.
- Knowledge of GDPR, PECR, and data governance standards.
- Strong attention to detail with the ability to conduct thorough testing and quality assurance across customer communications.
- Strong analytical skills with the ability to turn insight into action.
- Have experience with interpreting and using reporting tools (Google Analytics, PowerBI, Lookerstudio, or equivalent).
- Ability to manage multiple projects with competing deadlines.
- Ability to work collaboratively across teams and managing stakeholders.
- Comfortable working autonomously, prioritising delivery.
- Proactive mindset, self-starter, and passionate about customer-first communication.
- Excellent attention to detail and organisational skills.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Additional Information
Ways of Working
As part of our Agile ways of working, you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.
Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation, and/or Meals. This includes when attending the office for various meetings/events.
Our Office
Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.
Salary
Circa £37,000 per annum, plus benefits.
Please download the Vacancy Pack on our website for more information.
Application Deadline
The closing date for applications is the 9th August 2026, with interviews being arranged once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.
Diversity and Inclusion
We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, particularly from those in the global majority, those with disabilities, men, and those from the LGBTQIA+ community. Any offer of employment is however subject to you having the right to work in the UK.
As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. Should you require any adjustments at either the application or interview stage, please contact us at recruitment@alzheimersresearchuk.org.
How to Apply
Please create an online account using our Online Recruitment Platform, which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.
About Alzheimer’s Research UK
Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves, or tragically both. But there is hope.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills