Huzzle
Senior Email Marketing Specialist
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Senior Email Marketing Specialist
Senior Retention Marketing Strategist – Full-time, Remote
About the Role
We are looking for a Senior Retention Marketing Strategist to shape the lifecycle and messaging strategy for a portfolio of high-growth eCommerce/DTC brands. This is a strategic, client-facing role where you’ll drive Customer Lifetime Value (CLV) and repeat purchase rates—not execute tasks but architect high-converting campaigns and automate retention.
Your expertise in direct-response copywriting, data-driven optimisation, and AI-integrated marketing will place you at the forefront of a high-performance agency supporting 150+ brands.
About Huzzle
At Huzzle, we specialize in connecting talent with top opportunities across startups, agencies, and tech-enabled brands (focusing on MarTech, FinTech, EdTech, and eCommerce). Our fast-growing, remote-first company partners with innovative firms to provide strategic marketing expertise.
Our client is a full-stack growth marketing and eCommerce partner, with experiences exceeding $500M in managed revenue. Their tech-forward team embeds itself with clients, generating 2-3x revenue growth via AI-driven automation and high-performing retention systems.
They foster a collaborative, results-focused culture—perfect for those seeking to excel in multi-channel retention for scaling DTC brands.
Key Responsibilities
- Strategic Campaign Ownership:
- Design and manage email & SMS campaign calendars aligned with seasonal trends, product launches, and client-specific goals.
- Align messaging with the brand’s voice, hierarchy and functional goals.
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Data-Driven Execution & Optimisation:
- Write high-converting, meticulously researched copy for all retention touchpoints (Lifecycle Flows: Welcome, Abandonment, Post-Purchase, Winback, VIP).
- Audit and optimise automated systems, segmentation, offer strategies, and customer journey mapping.
- Leverage Klaviyo + AI tools to enhance workflows and refine retention-focused automation.
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Performance & Reporting:
- Analyse retention metrics (CTR, attributed revenue, AOV, repeat purchase rate, list health, deliverability) and translate insights into actionable strategies.
- Prepare and present strategic recommendations to clients, digging deeper engagement insights.
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Client Leadership:
- Present visionary, measurable strategies during strategy calls with clarity and conviction.
- Identify roll-up opportunities in scaling businesses (upsells and expansion recommendations).
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Collaborative Delivery & Upskilling:
- Work closely with designers, build teams, and account managers to ensure alignment between strategy and execution.
- Maintain a high standard of precise, scalable strategy across account portfolios.
Requirements
- Minimum 3-5 years in retention marketing, lifecycle management, or CRM with an eCommerce/DTC focus. Agency experience is a must.
- Deep expertise in Klaviyo/Synchro or similar platforms (proven hands-on history).
- Advanced Shopify knowledge (ideally hands-on experience with/admin access common for partner brands).
- Precision copywriting for direct-response campaigns across varied brand voices and psychology flows.
- Data-driven mindset: proficient in retention KPIs including CLV, AOV, list segmentation, deliverability, and Unsubscribe Rate.
- Strategic communication skills: clear presentations for founders, brands and stakeholders.
- Fast-paced adaptability: Flexibility to test and implement AI technologies, forecasting future tech tangents.
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Nice-to-Haves
- Experience with SMS platforms like Attentive or Postscript.
- Understanding of Meta, Google, & TikTok paid media retention, including SWOT and clearon front end-to-end attribution.
- Argia with 7-9 figure eCommerce brands, or specific subscription/consumable eCommerce expertise.
- Brand experience scaling companies through scalable off-talent “personal pipelines”.
Company Perks & Commitment
💰 Competitive remuneration aligned with experience and value contribution.
🌎 100% remote with autonomy and flexibility to operate within clients and Huzzle team timelines.
🚀 Ongoing integrated development in Award-winning research-driven campaigns.
📈 Long-term commitment in a growing, industry-recognised group.
🎯 Type of impact: Seen across thousands of industry professionals & peers with high-visibility to prove strategies.
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