Huzzle.com
Senior Email Marketing Specialist
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Senior Email Marketing Specialist
Senior Retention Marketing Strategist (Remote)
Job Type
Full-time
Location
Remote
About Huzzle
At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include fast-growing startups, digital agencies, SaaS companies, and tech-enabled businesses across industries such as MarTech, FinTech, EdTech, and eCommerce. Unlike traditional outsourcing agencies, we place you directly with innovative companies where you become a valued member of the team.
About the Company
Our client is a full-stack growth marketing agency and e-commerce partner dedicated to scaling Direct-to-Consumer (DTC) brands through data-driven strategies. With over 30 years of combined experience and more than $500M in managed revenue, the team specializes in lifecycle marketing, paid media, and conversion rate optimization. They serve as a lean, high-impact extension of their partners' teams, moving beyond "cookie-cutter" solutions to build custom AI marketing infrastructure and high-performing retention systems.
Operating at the intersection of creativity and performance, the company fosters a collaborative, high-communication culture rooted in transparency and measurable results. Having already scaled over 150 brands, the team is in a period of rapid growth, focusing on innovative, no-fluff strategies that drive 2-3x revenue boosts for their clients. Joining this fast-paced environment offers the opportunity to work alongside seasoned operators on sophisticated email, SMS, and ad campaigns for some of the most exciting brands in the e-commerce space.
Job Summary
Retention is the highest-leverage profit engine for modern eCommerce brands. We are looking for a Senior Retention Marketing Strategist to own the lifecycle and messaging strategy for a portfolio of high-growth brands. This is not a "task-execution" role; we are looking for a strategic thinker who can move the needle on Customer Lifetime Value (CLV) and repeat purchase rates. You will be the architect behind:
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- High-converting email and SMS campaigns
- Sophisticated automation flows
- Data-driven optimizations
If you are a master of direct-response copywriting, technical lifecycle strategy, and client communication, this is your opportunity to lead the retention function at a tech-forward, AI-enabled agency.
Key Responsibilities
- Strategy Ownership: Build and manage comprehensive monthly email and SMS campaign calendars aligned with seasonal trends, product launches, and evergreen goals.
- Direct-Response Copywriting: Write high-converting, brand-aligned copy for campaigns and complex lifecycle flows, including:
- Welcome
- Abandonment
- Post-Purchase
- Winback
- VIP sequences
- Lifecycle Optimization: Audit and enhance automated systems to improve segmentation, offer strategy, and customer journey mapping.
- Performance Analysis: Review account data regularly to identify trends, translate metrics into actionable insights, and prepare strategic reporting for clients.
- Client Advisory: Lead strategy calls, present recommendations confidently, and identify opportunities for account expansion or upsells.
- Cross-Functional Collaboration: Partner with designers, builders, and account managers to ensure strategic plans are executed with precision and quality.
- Innovation: Leverage AI tools and internal SOPs to improve workflow efficiency while maintaining strategic judgment.
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Requirements
- Proven Experience: 3–5+ years in retention, lifecycle, or CRM marketing, specifically within the eCommerce/DTC space. Agency experience is highly preferred.
- Platform Expertise: Advanced hands-on experience with Klaviyo (or similar platforms) and familiarity with the Shopify ecosystem.
- Copywriting Mastery: Ability to write compelling direct-response copy in multiple brand voices, balancing storytelling with conversion.
- Analytical Mindset: Deep understanding of retention KPIs, including attributed revenue, CTR, AOV, repeat purchase rates, list health, and deliverability.
- Strategic Communication: Strong ability to present data-driven strategies clearly to founders and marketing leads.
- Technical Agility: Comfortable in a fast-paced environment, quickly adopting AI-enabled workflows and advancing industry practices.
- Ownership: Proactive, detail-oriented with experience managing multiple accounts and deadlines, requiring minimal oversight.
Nice-to-Haves
- Experience with specialized SMS platforms like Attentive or Postscript.
- Familiarity with paid media channels (Meta, Google, TikTok) and their integration with retention strategies.
- Experience managing retention for 7-to-9-figure eCommerce brands.
- Prior experience in subscription-based or consumable product categories.
Benefits
- 💰 Competitive salary (based on experience and qualifications).
- 🌎 Fully remote role with a flexible work environment.
- 🚀 Be part of a high-impact team powering award-winning, research-driven campaigns.
- 📈 Long-term potential with a stable, growing company in a high-visibility space.
- 🎯 Exposure to campaigns seen by thousands of professionals and industry leaders.
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