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Senior Events Manager – Adviser Platform Marketing Team
About Aberdeen
At Aberdeen, our ambition is to be the UK’s leading Wealth & Investments group. Strengthening talent and culture is one of our strategic priorities. We strive to make Aberdeen a great place to work so that we can attract and retain the industry’s best talent. Our people put our stakeholders at the heart of everything they do by helping us make a positive difference to the lives of our clients, customers, colleagues, shareholders, and society.
We are focused on growing our direct and advised wealth platforms and repositioning our specialist asset management business to meet client demand.
Aberdeen comprises three businesses: interactive investor (ii), Investments, and Adviser, each of which focuses on meeting and adapting to our clients’ evolving needs.
- interactive investor (ii): The UK’s second-largest direct-to-consumer investment platform, enabling individuals to plan, save, and invest flexibly.
- Adviser: Provides financial planning solutions and technology for UK financial advisors, enabling them to create value for their customers.
- Investments: A specialist asset manager focusing on areas of strength and scale to capitalise on market trends through public markets and alternative asset classes.
About the Department
The platform marketing team sits within the Adviser business and plays a central role in supporting the growth, engagement, and advocacy of financial advisors using the wrap platform. The team is responsible for developing and delivering marketing activity that establishes Aberdeen’s platform as a trusted, high-quality, and differentiated solution, driving new business acquisition and advisor retention.
Events are a key engagement channel, enabling:
- Expert technical insights
- Practical platform support
- Best-practice guidance
- Thought leadership
- Strengthening relationships and trust in the platform
About the Role
As the Senior Events Manager, you will develop, plan, and deliver an advisor-focused events programme, including webinars and in-person events. You are responsible for:
- Strategizing and aligning events with commercial objectives, with a focus on advisor relevance and measurable outcomes.
- Collaborating with marketing, distribution, technical, and product teams to shape engaging, insight-driven events that deepen advisor relationships and position Aberdeen as a trusted partner.
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Key Responsibilities
- Develop and own an advisor events strategy aligned with commercial objectives.
- Plan and manage an annual schedule of events, including:
- Technical and regulatory webinars
- Best-practice sessions
- Face-to-face adviser roadshows
- Lead the end-to-end delivery of events, from concept and content development to live execution and post-event follow-up.
- Serve as the primary subject matter expert for events platforms and suppliers, including BrightTALK and Cvent.
- Collaborate with Distribution & Technical to shape advisor-centric content and ensure Compliance & Risk requirements are met.
- Manage external suppliers, venues, and production partners, ensuring high-quality delivery and value for money.
- Own the events budget, including forecasting and spend management.
- Define and track success metrics using data and advisor feedback to improve content and performance.
- Provide clear reporting and insights to stakeholders on engagement, outcomes, and learnings.
About the Candidate
Essential Experience & Skills
- Significant experience in event delivery within financial services, particularly in platforms.
- Proven track record delivering both webinars and in-person events at scale.
- Hands-on experience with event technology, particularly proficiency in BrightTalk and Cvent.
- Familiarity with Salesforce and Marketing Cloud is desirable.
- Strong project management skills with excellent attention to detail, juggling multiple events and priorities effectively.
- Exercises excellent stakeholder management skills, including influencing senior leaders while remaining assertive.
- A collaborative, proactive, and highly organized approach.
- A strong understanding of the UK financial adviser market and regulatory requirements.
- Ability to work flexible hours to accommodate events and travel concisely.
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Benefits
We offers more than just a competitive salary—a rewarding work environment that supports your growth. Key benefits include:
- 40 days’ annual leave
- 16% employer pension contribution
- A discretionary performance-based bonus (where applicable)
- Private healthcare
- Flexible benefits, including:
- Gym discounts
- Season ticket loans
- Employee discount portal
Find out more about our benefits [here].
Our Business
Our mission: Enabling clients to be better investors drives everything we do. Our business is structured around three key areas aligned with client needs.
An Inclusive Way of Working
At Aberdeen, we adopt a blended working approach, combining:
- In-person collaboration, coaching, and team engagement with hybrid flexibility
- The ability to work from home while maintaining strong client and business alignment
Our culture is rooted in diversity, fairness, and transparency, welcoming talent from all backgrounds and life experiences. We define diversity broadly, including:
- Cognitive and neurodiversity
- Age and gender identity
- Sexual orientation and disability
- Religion, ethnicity, and geographical background
If you need support or adjustments for an interview due to a disability, please inform us—we’re committed to creating an inclusive environment.
Join Aberdeen, where ambition drives renewal, and a skilled team shapes the future of financial advisory.
Apply now and experience what it’s like to be part of a collaborative, goal-driven organization.
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