Waymo
Senior Experiential Marketing Manager
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Waymo Experiential Marketing Lead – EMEA (London)
About the Role
At Waymo, we are driven by a mission to be the world's most trusted driver, using autonomous driving technology to enhance accessibility, improve mobility, and eliminate fatalities caused by traffic accidents.
Our cutting-edge Waymo Driver combines decades of real-world experience with billions of simulated miles across 15+ U.S. states, powering a fully autonomous ride-hail service and shaping a future where autonomous vehicles play a pivotal role in mobility.
On the Waymo Marketing team, you’ll work to ignite curiosity and build acceptance of autonomy by crafting strategic marketing, positioning, and immersive experiences. We create video content, social media engagements, and dynamic physical experiences that communicate Waymo’s impact—all while transforming Waymo into a thriving, user-centric business.
This hybrid Experiential Marketing Lead role—headquartered in London—will report directly to the Global Experiential Marketing Lead and focus on shaping transformative experiences that resonate in the Europe, Middle East, and Africa (EMEA) region.
Responsibilities
- Lead EMEA-based experiential initiatives, from research and strategic development to execution, managing large-scale programs that captivate audiences.
- Steward Waymo’s brand vision across all EMEA experiential activations, ensuring every immersion underscores public trust in autonomous technology.
- Champion cross-functional collaboration between Product, Marketing, Public Policy, Operations, and other stakeholders, ensuring clear alignment, roles, and seamless coordination.
- Oversee stakeholder relations among talent, executives, policymakers, and VIPs, handling pre- and post-event communications while maintaining high-level engagement.
- Manage budgets meticulously, optimizing financial resources while securing top-tier vendors for high-impact activations with excellent cost efficiency.
- Define event KPIs and success measures, driving data-driven performance tracking, reporting, and continuous improvement.
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Requirements
- 10+ years of experience specializing in event-specific roles, with a proven track record of executing high-impact experiences in the EMEA region.
- Deep regional expertise—understanding event trends, audiences, and cultural nuances in the Middle East, Europe, or Africa.
- Strategic network of relationships with production partners, festivals, trade shows, conventions, venues, and key vendors in the industry.
- Strong collaboration skills, with experience managing cross-functional teams, contractors, and agency partners to successfully execute campaigns and events.
- Hands-on experience in large-scale consumer activations, particularly tech-focused festivals, trade shows, and industry events integral to consumer-facing brands.
- Exceptional project management ability to handle multiple complex initiatives simultaneously with precision.
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Preferred Qualifications
- Demonstrated experience scaling high-impact events throughout EMEA.
- Background in autonomous vehicles, mobility, or cutting-edge tech industries.
- Ability to thrive in fast-paced, high-growth environments.
Remuneration & Benefits
This full-time role offers a base salary range of £132,000–£139,000 GBP, subject to relevant factors such as location, experience, education, and skills. Beyond base pay, employees receive access to:
- Discretionary annual bonus program
- Equity incentives
- Generous company benefits package (subject to eligibility)
Travel Requirements
- 30% travel requirement
- Expect 4+ trips annually to Waymo’s U.S. headquarters.
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