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Senior Experimentation Manager
Senior Experimentation Manager – PerkinsCoie
About the Role
Senior Experimentation Manager, based at VML [part of WPP Enterprise Solutions] in Sydney, Australia.
At VML, we combine brand experience, customer experience, and commerce in ways that drive meaningful, measurable growth for some of the world’s most recognisable brands (The Coca-Cola Company, Ford, Dell, AstraZeneca, Nestlé and more). We’re looking for a highly organised, meticulous, and data-driven Senior Experimentation Manager to oversee the hands-on execution of experimentation-led growth initiatives. This role requires technical precision, systemic thinking, and a commitment to delivering flawless, business-impacting results through structured, scalable experimentation frameworks.
This is a permanent role, reporting into the Experimentation Lead within the Enterprise Solutions division—one of the fastest-growing units at VML, home to 4,200+ experts across 55 markets. You’ll ensure that A/B tests, personalisation experiments, and growth optimisations are flawlessly executed, rigorously analysed, and communicated to stakeholders to drive concrete business impact. Collaborative, curious, and commercial by nature, you’ll be part of a team shaping groundbreaking digital commerce and marketing solutions with a measurable ROI of +$29bn per year for our clients.
Key Responsibilities
Delivery & Execution of Global Experimentation Initiatives
- Drive the day-to-day tactical execution of the client’s global testing roadmap, ensuring experiments are launched, monitored, and delivered on schedule.
- Apply deep knowledge of the client’s business challenges to support high-impact, data-driven growth opportunities identified by the Experimentation Lead.
- Own project timelines, dependencies, and resource allocation for experimentation initiatives, utilising agile/waterfall methodologies to ensure on-time, in-scope delivery.
- Rigorously track testing throughput, ROI, and resource efficiency per established guidelines, reporting results via comprehensive performance dashboards for the Experimentation Lead and cross-functional teams.
- Maintain proactive stakeholder engagement, including global global regions, securing alignment on experimentation planning, execution progress, and results.
Technical Implementation & Fast Iteration
- Execute and refine Experimentation-Led Growth (ELG) frameworks, methodologies, and platform configurations as directed by the Experimentation Lead.
- Collaborate with data science, engineering, and client entities to design, build, and optimise experiments tailored to key business metrics (e.g., conversion rates, engagement, churn).
- Scale infrastructure for continuous testing, focusing on efficiency, accuracy, and velocity. Leverage experience with latency-safe experimentation, automation, and retesting processes.
- Translate complex experimental data into clear, actionable findings and prioritisation scores for the** Experimentation Lead**, translating into strategic recommendations.
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Platform & Technology Ownership
- Execute technical planning, setup, and launch of experimentation programmes, commanding expertise across:
- Experimentation platforms (Optimizely, Adobe Target, etc):
- Advanced experimentation strategies (server-side testing, multivariate testing, statistical inference).
- Analytics suites (Google Analytics 4, Amplitude):
- Event tracking, custom segmentation, and advanced reporting to reflect experiment impact.
- Customer data platforms (Segment, Tealium):
- Data ingestion, unification, audience segmentation, and activation workflows.
- Configure integrations between experimentation platforms, CDPs, and data warehouses, ensuring seamless data flow and dynamic audience testing.
- Continuously benchmark and gather tool requirements to deliver the fastest, most robust experimentation stack.
What We Want From You
This is a role for someone who thrives at the intersection of technical excellence, process discipline, and commercial impact. We seek:
Deep Technical Mastery
✔ Advanced expertise in experimentation platforms (e.g., Optimizely, Adobe Target) including setup, interpretation, and server-side execution. ✔ Analytics proficiency (GA4, Adobe Analytics, Amplitude, supervised data science): understanding analytical testing frameworks, funnels, and statistical bookkeeping for both conversion and engagement. ✔ Experience with Customer Data Platforms configuring data ingestion, segmentation, and dynamic-testing audiences. ✔ ** solide grasp of modern data stacks** (Snowflake, Data Studio, dbt) and **pipelines-to-relational(E reflects roles that manage data pipelines, governance, and infrastructure reliability—skills to ensure experiment-grade data quality.
Execution-First Leadership
✔ Proven track record of launching and scaling complex experiments worldwide. ✔ Nimble project management: leading experiments within shared agile/resource ratios, dealing with unexpected risks and mitigating dependencies while maintaining velocity without sacrificing quality. ✔ Process ownership for delivering repeatable frameworks (from folder structures to standardised reporting) — ensuring "physics-first" delivery (get it right when it matters most).
Data Algebra & Commercial Impact
✔ Statistical fluency—confident with Bayesian and frequentist approaches, balancing efficiency with pricing/power constraints. ✔ ROI instinct: demonstrates ability to tie quantitative (conversion lift) and qualitative insights (sentiment validation) to **t Tangible adopting business impact (e.g., "Free Trail Ahead Recommendations result in 16% higher activation"). ✔ Performance storytelling — clear communication of data narratives for technical and non-technical stakeholders (client execs,CMOs all the way up to procurement hats).
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Stakeholder Growth Partner
✔ Fluent in aligning teams globally—whether bridging experimentation teams with agency marcom, agile and engineering squads, or helping clients articulate testing value to their VPs. ✔ Rapid learning on material gaps—get up to speed on client’s business ecosystem, systems, priorities, and testing horizons without slowing velocity. ✔ VML values deeply relationships—proactive with streamlined communication practices, from **PPTs = findings pre-m”), dashboards, and stakeholder briefings.
What We Offer You
High-quality, purpose-driven work with some of the biggest, most dynamic brands, backed by a company that values you. Our culture thrives on innovation, inclusion, and real impact — through our core values: Heart, Brains & Courage.
- Make meaningful lasting contribution to exponential growth solutions, leaving no experiment up to untrusted tools.
- **Develop world-class **Technical & people skills by co-owning cutting-edge experimentation strategies, alongside peers who champion no risk being a leader’s Single Source of truth on clients’ test journeys.
- Work in an open-shop hybrid culture (in office 4 days a week).
- Career growth with trusted mentors, including clear development paths aligned with your talents.
- Flexibility options and employee resource groups, fostering a welcoming environment, Reinforce commitment to furthering diverse voices.
- Competitive benefits package including pension contributions, medical and dental insurance, working and legislated entitlements, professional development funding.
- **A hybrid flexible schedule Flexible leaveLieve the big decisions Ingen fruition to fit your health, wellness, and career aspirations.
The VML Difference for Experimentation
Our Experimentation team delivers more than a growth rate; we help our clients reimagine what’s possible, backed by data and creativity. Your role isn’t just about experiments: it’s about tracing the line between technical excellence and business outcomes, empowering teams to scale with systems that outpace their competition.
With a focus on moving audiences, revenue drivers like conversion, retention, and lifetime value, we craft tailored experimentation programs that align with business roadmaps while delivering compelling results.
Who You Are: Key Traits
- Never settle for good enough; experimentation sits at the core of what we build.
- You bring instinctive understanding of data and testing economics to every decision.
- Proficient in decision-making with imperfect data—we’ll need someone who thrives before experiments finish their "baseline period."
- A collaborative dreamer—strategic enough to see the big system, but technical enough to fix the small details.
Ready to Shape the Future of Data-Driven Growth?
Apply now to join a team that powers global commerce and builds brilliant digital experiences — difference = your data-backed insights.
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