Mural
Senior Field Marketing Manager, International Markets
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Senior Field Marketing Manager, International Markets
EMEA/APAC Regional Marketing Manager
About the Team
The marketing team amplifies Mural’s story to the world through creative, strategic, and measurable programs that drive awareness and engagement. We’re a collaborative group of marketers, storytellers, and relationship builders, passionate about connecting with customers and partners in meaningful ways. Together, we shape how the world experiences Mural through events, partnerships, and thought leadership.
Your Mission
You’ll shape how Mural appears in key international markets by localizing marketing, events, and demand generation across EMEA and APAC. This role isn’t just about running events—it’s about understanding buyer decision-making, staying close to customers, and adapting our global strategy so it resonates culturally and commercially in each region.
You’ll partner closely with Revenue, Product Marketing, Demand Gen, Sales, CS, and the Partnerships & Events Director to build pipeline, capture competitive intelligence, and create localised experiences that reflect how business operates in each market.
What You’ll Do
- Develop, collaborate on, and localise go-to-market strategies for EMEA markets, working closely with Marketing, Product, Sales, and CS
- Gather and analyze market trends, competitor activities, and customer needs to inform positioning and messaging for each region
- Develop tailored sales enablement materials, including presentations, battle cards, case studies, and product content optimized for local buyers and industries
- Act as a subject matter expert to influence segmented, integrated marketing campaigns that drive leads, accelerate sales cycles, and strengthen brand recognition
- Cultivate relationships with strategic partners, agencies, and industry influencers in the EMEA SaaS market
- Support virtual and in-person events, such as trade shows, customer meetups, partner events, and webinars
- Manage event messaging, logistics, coordination with sales, and post-event lead follow-up
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What You’ll Bring
- 5+ years of experience in product marketing, integrated marketing, partner marketing, or field marketing roles within a B2B SaaS company
- Demonstrated expertise in planning and executing go-to-market campaigns and events for complex, multi-product SaaS offerings
- Strong understanding of B2B SaaS selling motions, lead generation, sales enablement, and customer lifecycle marketing
- Analytical and data-driven, experienced in using tools like Salesforce Marketing Cloud
- Outstanding project management and organisational skills; proven ability to manage multiple complex projects simultaneously
- Excellent communication and presentation skills; ability to craft high-impact messaging for technical and business audiences
- Collaborative, proactive approach; ability to influence and partner effectively across sales, product, marketing, and executive teams
- Willingness to travel (approximately 25%) as needed
- Fluency in English is required; fluency in German is a plus
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Equal Opportunity
We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, perform essential job functions, and receive other benefits of employment. Please contact us to request support.
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