CDL GLOBAL LTD
Senior Frontend Developer
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We are looking for a Senior Frontend Developer to lead the evolution of our Shopify Headless platform at DCYPHER Beauty.
If you love React, TypeScript, modern frontend architecture, performance optimisation, and building exceptional customer experiences, this could be the role for you.
You’ll work with cutting-edge technology, influence technical decisions, mentor developers, and help shape the future of our engineering function.
About DCYPHER
DCYPHER is redefining the beauty industry through world-first AI technology, delivering truly personalised beauty experiences powered by innovation. We're building an ambitious technology business where ecommerce, AI, and retail seamlessly connect to create exceptional customer experiences. As we continue to scale, technology will remain at the heart of everything we do.
About the role
The Senior Frontend Developer is responsible for leading the development of DCYPHER's customer-facing digital experience.
Working within our Shopify Headless architecture, you will own the frontend codebase, technical standards, and customer experience across every digital touchpoint. You'll develop scalable, high-performing applications that delight customers whilst supporting the future growth of our business.
This role combines hands-on software engineering with technical leadership. You'll work closely with the Senior Ecommerce Manager to deliver the ecommerce roadmap, provide technical guidance on future developments, and help shape the evolution of our engineering function.
As the business grows, you'll play a key role in mentoring developers, influencing technical decisions, and helping establish engineering best practice across the business.
Key Responsibilities
Frontend Engineering
- Own the development and continual improvement of DCYPHER's customer-facing digital platforms.
- Leading frontend development across our Shopify Headless architecture.
- Building reusable React components.
- Developing scalable TypeScript applications.
- Creating responsive customer experiences across all devices.
- Supporting our Remix application.
- Maintaining our GraphQL implementation.
- Developing engaging landing pages and digital experiences.
- Maintaining high coding standards.
- Reviewing and improving existing code.
- Contributing to future platform architecture.
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Customer Experience
- Create exceptional digital experiences that reflect the DCYPHER brand.
- Continually improve:
- Customer journeys.
- Navigation.
- Product discovery.
- Checkout experience.
- Mobile experience.
- Accessibility.
- Personalisation.
- Interactive beauty experiences.
- Future AI-powered customer journeys.
- Always placing the customer at the centre of every technical decision.
Performance Optimisation
- Own website performance across the platform.
- Monitor and improve:
- Core Web Vitals.
- Site speed.
- Page performance.
- Accessibility.
- Technical SEO.
- Frontend performance.
- Error monitoring.
- Customer behaviour.
- Identify opportunities for continual optimisation.
Technical Leadership
- Act as the frontend technical expert across the business.
- Defining frontend best practice.
- Maintaining coding standards.
- Reviewing technical solutions.
- Supporting architectural decisions.
- Mentoring junior developers.
- Supporting technical documentation.
- Identifying technical debt.
- Recommending new technologies.
- Helping shape the future engineering team.
Innovation
- Drive continual innovation across our digital platforms.
- Explore opportunities including:
- AI-powered customer experiences.
- Personalisation.
- Interactive beauty technology.
- Customer recommendations.
- Loyalty experiences.
- Retail integrations.
- Future digital products.
- Emerging technologies.
- Encourage experimentation whilst balancing innovation with commercial value.
Collaboration
- Partner closely with:
- Senior Ecommerce Manager.
- Full Stack Developer.
- Platform & Integrations Engineer.
- Marketing.
- Creative.
- Product Development.
- Customer Experience.
- Retail.
- Operations.
- Founder.
- Work collaboratively to transform business ideas into scalable technical solutions.
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Continuous Improvement
- Continually improve:
- Frontend architecture.
- Engineering standards.
- Development processes.
- Performance.
- Customer experience.
- Testing.
- Documentation.
- Ways of working.
- Champion a culture of learning, collaboration, and technical excellence.
Key Performance Indicators (KPIs)
Success in this role will be measured through:
- Website availability and stability.
- Core Web Vitals performance.
- Website speed.
- Development quality.
- Successful feature delivery.
- Conversion improvements.
- Accessibility compliance.
- Technical debt reduction.
- Code quality.
- Customer experience improvements.
- Stakeholder satisfaction.
- Engineering best practice.
Skills & Experience
Essential
- Shopify Headless.
- React.
- Remix.
- TypeScript.
- GraphQL.
- Shopify APIs.
- Tailwind CSS.
- JavaScript.
- Git.
- Responsive development.
- Performance optimisation.
- Technical SEO.
- Accessibility.
- Unit testing (Jest / React Testing Library).
- Google Analytics.
- Google Search Console.
Desirable
- Shopify Liquid.
- Shopify Plus.
- AI integrations.
- Personalisation technologies.
- Headless CMS.
- CI/CD.
- Azure.
- Docker.
- Experience within ecommerce or retail technology.
We'd Love Someone Who...
- Loves building exceptional digital experiences.
- Thinks commercially as well as technically.
- Enjoys solving complex problems.
- Is naturally curious.
- Takes ownership.
- Communicates confidently with technical and non-technical teams.
- Enjoys mentoring others.
- Thrives in an ambitious startup.
- Embraces innovation.
- Wants to build technology that genuinely changes the beauty industry.
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