This Role

You’re a thinking implementer. You don’t just build what you’re told — you read the brief, spot the edge cases, flag the logical gaps, and suggest structural improvements before a single workflow goes live.

You understand direct response marketing. You know that a funnel only works if the logic is airtight — the right person, seeing the right message, at the exact right moment.

You’ve built systems that do exactly that, at scale, and you can prove it.

You’ll own the build from structure through to live deployment. That means decisions, not just execution.

What You’ll Build

• Advanced sales funnels: Multi-step funnels inside HubSpot and high-converting landing pages that drive real revenue and booked calls.
• Intelligent routing: Map out the entire customer journey and eliminate the drop-off points where leads go cold.
• Behaviour-based automation: Intelligent nurture sequences and branching logic based on intent — so the right prospects see exactly the right messaging.
• Dynamic personalisation: Use RightMessage to ensure every prospect sees a highly personalised offer on our website based on their specific behaviour.
• System integration: Connect HubSpot, WordPress, Elementor and RightMessage into one seamless, high-performing ecosystem.
• AI and testing: Implement AI tools to accelerate your workflow, set up copy variations, and test smarter routing logic.

Here’s where we see you need experience to kick ass at this role:

• HubSpot, deeply — workflows, sequences, pipeline management, reporting. Not surface-level familiarity. Actual fluency.
• RightMessage or equivalent personalisation tools — you know how to map visitor behaviour to dynamic content and make it feel native, not bolted on.
• WordPress and Elementor — comfortable enough to build and adjust landing pages without needing a developer for every change.
• Direct response marketing principles — you understand buyer psychology, funnel architecture, and what actually reduces friction at each stage of a decision.
• AI tools in a marketing context — you use them as a genuine accelerant, not a novelty.
• System integration — you’ve wired platforms together before and know how to make them talk to each other cleanly.

This Role Is Not for You If…

• You’ve only ever built simple email sequences.
• You need every line of copy written for you before you can build.
• You primarily advise rather than build.
• You’re not comfortable owning technical and structural decisions inside a funnel.

The Rewards for You

You’ll be working with one of the UK’s most awarded travel franchise businesses on a high-impact, commercially critical project. This is the kind of engagement that makes a portfolio — measurable results, clear brief, serious platform to build on.

• Rate: Competitive day rate or project rate, dependent on experience — open to a conversation.
• Flexibility: Fully remote. You set your working pattern; we care about the output.
• Scope: High-autonomy sprint with real commercial impact from day one.
• Start: Immediate. We’re ready to move when you are.

Who Are We?

We’re The Travel Franchise — a multi-award-winning travel franchise business, voted Best Lifestyle Franchise in the world two years in a row. Based in Bournemouth, we help home-based travel consultants build thriving businesses while creating genuinely memorable experiences for their customers.

We’re not looking for someone to dip their toes in. We’re looking for someone who sees this brief and immediately starts thinking about how they’d build it.

If that’s you, we want to hear from you.

Apply now and show us what you’ve built.

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