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GSK

Senior Global Marketing Director

London
Posted 24 days ago
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Job Title: Senior Global Marketing Director

As a Senior Global Marketing Director (Sr. GMD), Oncology, you will translate our science into commercial success throughout the product lifecycle by ensuring you drive competitive product profiles and build long term brand value through working in partnership with the cross functional oncology team.

You will lead the development of insight-driven global product strategies and plans, deliver ambitious long-range forecasts, enable outstanding launches, and ensure excellent customer experience in partnership with co-create markets through creating omnichannel content.

This role will report to the VP Medicine Commercialization Lead (MCL) Oncology. In this role you’ll develop and stretch to be best in industry across key Global Strategy and Enterprise Leadership Capabilities. Within GSK’s Pharmaceuticals business, as Sr. GMD you are expected to generate Long Term Value for GSK and ultimately improve the lives of patients around the world.

You will produce exquisite insight, develop clear, competitive global brand strategies and plans, enable outstanding launches, and focused implementation in partnership with co-create markets.

Key Responsibilities:

  • Establish themselves as the commercial lead and subject matter expert in endometrial cancer, head and neck cancer, and subcutaneous indications, partnering across the Marketing Commercialization Team, Medical Development Team, and Global Brand Leadership Team
  • Support governance deliverables and key organizational decision-making workstreams
  • Lead lifecycle management strategy to maximize asset value, including unmet need assessment, launch sequencing, and market optimization
  • Identify and prioritize sources of differentiation by integrating cross-functional insights, emerging data, and competitive intelligence into strategy
  • Develop and deliver global brand and launch strategy aligned to the Integrated Asset Plan (IAP) across patient, Healthcare Professionals, and payer segments, in partnership with cross-functional teams and LOCs
  • Define strategic choices including positioning, segmentation, targeting, and promotional strategy
  • Partner with Insights to develop global forecasts and strategic assumptions aligned to brand strategy
  • Ensure market access strategy informs decision-making across the full product lifecycle and portfolio
  • Foster an agile, high-performing organization focused on continuous improvement, speed, productivity, and customer experience
  • Build team engagement and cross-functional alignment across brands and indications to execute strategy and maximize commercial success
  • Identify long-term growth opportunities through proactive assessment of unmet need, science, and commercial potential
  • Manage agency and vendor partners to deliver high-quality, compliant marketing initiatives
  • Lead the professional development and coaching of 2–3 direct reports
  • Define Selling, General & Administrative (SG&A) requirements and commercial models to optimize global brand performance
  • Lead the CCG (co-creation group) with cross-functional and local market representation
  • Promote a culture of trust, transparency, accountability, and respect

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Basic Qualifications

  • Bachelor’s degree in business and life sciences, or a related field
  • Experience pharmaceutical or biotech industry
  • Experience leading product launches or major lifecycle campaigns
  • Experience leading cross‑functional teams within matrixed environments
  • Experience communicating at senior organizational levels, including leading discussions and presenting perspectives in complex decision forums.
  • Experience prioritizing initiatives and applying financial analysis (including budget management and ROI assessment) to inform strategic and operational decision‑making.

Preferred Qualifications

  • Ph.D. or MBA
  • Experience working in oncology
  • Commercial experience at the global or regional level
  • Prior experience leading a global launch in oncology

Work arrangement:

This is an in-office position with flexible/hybrid working options available in line with GSK's policies.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at UKRecruitment.Adjustments@gsk.com where you can also request a call.

Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the link where you will find answers to multiple questions we receive

Recruitment FAQ Guide

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/.

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Skills

Oncology
Product Launches
Lifecycle Management
Market Optimization
Cross-Functional Teams
Strategic Planning
Forecasting
Brand Strategy
Customer Experience
Agile Organization
Team Engagement
Market Access
Competitive Intelligence
Co-Creation
Coaching
Budget Management

Location

London, England, United Kingdom

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