Haleon
Senior Global Media Effectiveness Manager
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Senior Global Media Effectiveness Manager – Haleon
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved, and are now entering an exciting new chapter—filled with bold ambitions and enormous opportunity.
Our trusted portfolio, including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum®, leads in resilient and growing categories. What sets us apart is a unique blend of deep human understanding and trusted science, as we fully realise the potential of our business and people through our Win as One strategy. At the heart of this is our purpose: to deliver better everyday health with humanity.
About the Role
The Senior Global Media Effectiveness Manager leads and manages media effectiveness initiatives, driving the operational execution and delivery of global media measurement and optimisation strategies. By leveraging analytics, the role will pioneer solutions to complex business challenges, predict outcomes, optimise resources, and provide actionable insights in a digital world.
Reporting into the Senior Global Media Investment & AdTech Director, this position sits within Marketing Excellence’s Global Media team.
Key Responsibilities
- Direct the organisation on applying advanced analytics, digital attribution, and new media measurement approaches (e.g., attention tracking and in-market testing) to provide strategic media effectiveness insights and optimise global media planning.
- Represent Haleon in relevant leadership forums, delivering expert guidance on media effectiveness to address critical strategic business questions and inform decision-making.
- Foster a culture of data-driven decision-making by driving performance management within Global and Operational Unit Media teams.
- Oversee the collection, analysis, and reporting of key media performance insights and syndicated data from priority markets, ensuring timely delivery of high-quality insights.
- Manage relationships and negotiate budgets with local syndicated data and analytics service vendors, ensuring optimal, cost-effective solutions for Haleon.
- Collaborate with Digital & Technology (D&T), Corporate Business Intelligence (CBIA), and local market reporting teams to:
- Leverage business intelligence systems.
- Champion self-service adoption of media effectiveness insights within the organisation.
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Requirements & Qualifications
Essential:
✔ Significant experience in analytics, specifically within media effectiveness and its application to complex business questions, outcomes prediction, and decision-making. ✔ Strong expertise in digital attribution, in-market testing, and media measurement methodologies. ✔ Proven track record in contributing to team planning, setting priorities, and developing innovative solutions for large-scale media effectiveness challenges in FMCG/CPG environments.
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Closing Dates
Application deadline: 15 July 2026
Equal Opportunities & Inclusion
Haleon is committed to driving inclusivity and purpose through our culture, ensuring our teams reflect the diverse consumers and communities we serve. We actively value different backgrounds and perspectives to empower people and meet unmet health needs.
During the application process, we may collect voluntary personal information to support:
- Regulatory reporting.
- The development and enhancement of our inclusion and belonging initiatives.
This information will never influence employment decisions, and all data is confidential.
Adjustments for Accessibility
If you require reasonable adjustments or accommodations at any stage of the recruitment process, please inform your recruiter promptly. We will provide all reasonable support and handle your request confidentially.
Note for Candidates: The Haleon hiring team will contact applicants via a @haleon.com email address; any queries regarding authenticity may be directed to the recruitment team.
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