Haleon
Senior Global Media Effectiveness Manager
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Welcome to Haleon
We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
The Role
The Senior Global Media Effectiveness Manager leads and manages media effectiveness initiatives, driving the operational management and delivery of our global media measurement and optimisation strategies. It will leverage analytics to deeply understand business problems, predict outcomes, optimise resources, and provide actionable recommendations in a digital world.
The role sits in Marketing Excellence’s Global Media team and reports into the Senior Global Media Investment & AdTech Director.
Role Responsibilities
- Direct the organisation on applying advanced analytics, digital attribution, and new spaces such as attention and in-market testing to provide strategic insights and optimise media planning globally
- Participate in relevant leadership forums, providing expert guidance on media effectiveness to address key strategic business questions and influence decision-making
- Drive a culture of data-driven decision-making and performance management within Global and OU Media teams, advocating for the importance of media analytics across the organisation
- Direct the collection and analysis of key media performance insights and syndicated data from priority markets, ensuring timely and accurate reporting
- Manage relationships and budget for local syndicated data and analytics services vendors, ensuring best-in-class solutions for Haleon
- Partner with D&T and CBIA and local business reporting teams to leverage business intelligence systems and champion self-service utilisation of media effectiveness insights within the market
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Basic Qualifications
- Significant experience applying analytics to answer business questions, predict outcomes, and provide actionable recommendations, specifically within media effectiveness in a fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) business
- Expertise in digital attribution, in-market testing, and other media measurement methodologies
- Demonstrated experience contributing to departmental planning and setting team priorities
- Experience developing new approaches and resolving complex issues related to Media Effectiveness for a large organisation
Job Posting End Date
2026-07-15
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
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During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
Note to Candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
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