Pentland Brands
Senior Global Product Marketing Manager - Speedo
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We’re Pentland Brands: a global family business behind some of the world’s most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego.
The Senior Global Product Marketing Manager plays a lead role in shaping Speedo’s global product marketing strategy, translating innovation, performance and design into clear, compelling product stories that drive consumer understanding, desire and commercial impact.
Working closely with Product Creation, Brand Marketing, Go-To-Market, Social & Community, Retail Experience, Commercial and regional teams, this role develops product positioning, messaging frameworks and launch narratives that connect Speedo’s product benefits to consumer needs and brand ambition.
The role helps ensure Speedo’s products are clearly understood, consistently positioned and effectively brought to life across markets, channels and seasons.
What you’ll be doing: Support the development and delivery of Speedo’s global product marketing strategy, ensuring alignment with brand direction, category priorities and commercial objectives. Develop global product positioning frameworks that clearly define target consumers, product benefits, reasons to believe and points of differentiation. Translate technical innovation, performance attributes, materials, fit and design intent into clear consumer-facing benefits and messaging. Create and maintain product messaging hierarchies, feature/benefit frameworks and claim guidance to ensure consistency and accuracy across markets. Shape product launch narratives and content priorities for key seasonal launches, innovation stories and hero products. Partner with Brand Marketing to ensure product stories connect clearly to broader brand campaigns, seasonal themes and storytelling platforms. Work with Go-To-Market to provide product clarity, messaging and toolkit inputs, while GTM leads seasonal orchestration and market rollout. Partner with Product Creation, Innovation, Design and Merchandising teams to build a strong understanding of product intent, performance benefits and category priorities. Collaborate with Creative, Copy, Social & Community, Retail Experience and DTC teams to ensure product stories are translated effectively across content, retail, digital and social touchpoints. Support regional and commercial teams with product marketing guidance, launch materials and storytelling tools that enable strong local activation. Review product and launch performance, consolidating feedback and insights from markets, commercial teams and channels to improve future product storytelling. Provide direction and support to the Global Product Marketing Executive, helping prioritise work and maintain strong quality standards across briefs, content and toolkits.
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What you’ll bring: Significant experience in product marketing, ideally within sports, performance, lifestyle or premium consumer brands. Strong ability to translate technical or performance-led product information into clear, compelling consumer benefits and storytelling. Experience developing product positioning, messaging frameworks, launch narratives and product marketing toolkits across global or multi-market environments. Strong understanding of how product, brand, consumer insight and commercial priorities come together to support successful launches. Confident working cross-functionally with Product, Brand, GTM, Creative, Retail, Social, DTC, Commercial and regional teams. Strong communication and stakeholder management skills, with the ability to simplify complexity and influence across teams. Highly organised and detail-oriented, with the ability to manage multiple launches, priorities and deadlines. Experience guiding or developing junior team members would be beneficial. Passion for sport, performance, innovation and consumer-led product storytelling.
This vacancy is a newly created role as part of organisational changes. Final appointment will depend upon the outcome of consultation processes and affected employees will have priority for consideration.
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Why Speedo? Speedo is one of the world’s most iconic swimwear brands, built on a heritage of innovation, performance and a lifelong love of swimming.
From elite competition to everyday fitness, leisure and learning, Speedo creates product for every type of swimmer. It is a brand trusted in the water because it understands what matters: fit, movement, comfort, durability, confidence and performance.
Joining Speedo means becoming part of a team that cares deeply about helping people feel at home in the water, whether they are chasing a personal best, building confidence, training regularly or discovering the joy of swimming for the first time.
Perks & Benefits We offer a competitive salary, discretionary bonus, hybrid working, flexible start and finish times, generous holiday allowance, product discounts, sample sales, enhanced family-friendly policies, healthcare support, gym and fitness discounts, cycle to work scheme and electric car scheme.
You can find full details of our benefits and perks on our UK Benefits page.
The Interview Process We want our interview process to feel clear, straightforward, and supportive. If your experience and expectations look like a strong match for the role, here’s what you can expect next:
Talent Team Intro Call - A 30-minute video call with our Talent Team to get to know each other, talk through the role and your experience, and answer any questions you have. Experience Interview - A more in-depth interview (usually online) with the hiring manager to explore your skills, experience and approach, and how these align with the role, our principles, and our ways of working. Final Interview - A final in-person interview at our office, focused on deeper discussion and practical application, giving you the chance to meet more of the team and see Pentland Brands in action.
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