LemFi
Senior Growth Manager, Ghana
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LemFi (Series B)
LemFi (Series B) is building the go-to financial app for the Global South.
Moving to a new country shouldn’t mean starting from zero. That's why our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live.
What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth.
With millions of users across the globe, we process over $1B in monthly transactions to 30+ countries, proving that borders shouldn't limit financial opportunity.
About the role
LemFi is the financial engine for people the world wasn't built to serve — and nowhere is that more true than for the Ghanaian diaspora in the UK. This role exists to own that community: getting LemFi in front of the right people, at the right moments, through channels that actually move them. You'll be on the ground in cities across the UK one week and stress-testing acquisition data the next.
You'll sit inside the Growth team but operate like a founder for your market — embedded in communities, trusted by local leaders, and accountable for hard numbers. You'll feed real user intelligence back to Product and Marketing, so what we build and how we talk about it actually lands. If you want a desk job, this isn't it.
What you'll build & own
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- Own user acquisition targets for Ghanaian diaspora communities across the UK — online and offline — and hit them
- Travel across the UK (3–5 days every 2–3 weeks) to represent LemFi at community events, expos, and partner meetings, turning presence into pipeline
- Build and manage a network of community leaders, grassroots organisations, and local partners; negotiate sponsorships and co-activations that drive measurable growth
- Design and execute acquisition campaigns tailored to Ghanaian communities, using data and AI-assisted insights to continuously optimise against KPIs
- Serve as LemFi's internal voice of the Ghanaian user — synthesising market research, community feedback, and behavioural signals into sharp recommendations for Product and Marketing
- Identify and close partnership deals with relevant businesses and organisations, ensuring every partnership has clear mutual value and tracked outcomes
- Act as a trusted brand ambassador — communicating LemFi's mission clearly and persuasively across every channel and setting
Your experience
- Proven track record in growth, sales, or marketing in a fast-paced environment — you've owned targets and hit them
- Deep, genuine connection to the Ghanaian community in the UK — you understand the culture, trust signals, and networks that matter
- Strong analytical instincts — you know how to read acquisition data, spot what's not working, and adjust quickly
- Experience building and managing community or partner relationships, from first conversation to signed agreement to live activation
- Self-directed and effective in a remote, field-heavy role — you don't need hand-holding to figure out the next move
- Comfortable using AI tools to speed up research, draft comms, and surface insights (L2 minimum — you build with the tools, not just browse them)
- Willingness to travel extensively across the UK, including occasional weekends
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Nice to have
- Prior experience in fintech, remittances, or financial services targeting diaspora communities
- Existing relationships with Ghanaian community leaders, associations, or media in the UK
- Experience running or optimising paid digital campaigns alongside offline activation
Why Join LemFi?
Love shouldn’t be expensive, yet those working hardest for their families often face predatory fees and banking exclusion. We're changing this.
At LemFi, you won’t be just a cog in a machine. Whether designing products, scaling operations, or telling our story, you’ll tackle complex challenges with real, immediate impact. Your work goes beyond metrics - it puts money back in families’ pockets and offers access to the previously excluded. Join us to make a meaningful difference, where high performance is a lifeline for millions.
You can connect with us on LinkedIn and Instagram and if you haven't already, download the app on the App Store or Google Play.
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