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Senior Growth Strategist
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Senior Growth Strategist | Paid Media & Campaign Performance
Function: Growth Strategy | Performance Marketing Reports to: Head of Growth Location: Hybrid (UK-based) – One in-house day at Central London office (Roundhouse, Camden) Seniority Level: Mid-Senior Compensation: £50,000–£60,000 + Benefits Secretariat package + **28 days paid holiday **+ additional day annually + Private Health & Life Insurance
About Soar Group
The Soar Group is a UK performance agency collective, comprising three specialist agencies, with £100M+ annual ad spend across our client roster. Our 130+ people partner with 7–9 figure DTC and e-commerce brands to drive growth through Meta, TikTok, and Google media.
Recognised for excellence, we were: ✔ Nominated for Meta’s Creative Diversity Award 2025 ✔ Named UK’s #1 independent Meta agency group by Meta
Our creative department is a core growth driver, and this role plays a pivotal role in its evolution.
Our Values
- Extreme Ownership
- Radical Curiosity
- Kind Candour
- Outcome Obsessed
The Opportunity
We’re seeking a Senior Growth Strategist to own strategic growth initiatives for a fragmented portfolio of ambitious e-commerce brands. This role focuses on:
- Shaping commercial direction
- Driving high-performance execution across paid media & creative
- Acting as a trusted client advisor, identifying opportunities and scaling profitable growth via data-driven decision-making.
Key Responsibilities
- Deep understanding of core e-commerce growth levers: offer, conversion, paid acquisition, budget allocation, and creative performance.
- Diagnose issues quickly via performance data, then confidently present commercial solutions clients immediately accept.
- Collaborate with Media Buyers and Growth Executives to turn strategies into results.
- Act as a clear and influential leader, simplifying priorities and driving momentum.
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This is for the high-impact professional who thrives at the intersection of strategy, execution, commercial thinking, and client leadership.
Your Impact
Strategic & Commercial
- Own global/portfolio-wide growth strategy for e-commerce brands.
- Build and execute growth roadmaps tied to revenue, acquisition, and profitability targets.
- Actively diagnose opportunities & bottlenecks in:
- Offer strategy
- Conversion tacticians
- Creative performance
- Budget allocation
Cross-Functional Leadership
- Partner with Media Buy Teams and Creative Directors to ensure strategy → execution.
- Lead decisive client conversations around growth strategies and budgeting.
- Deliver actionable, commercially sound recommendations clients trust.
Data & AI-Driven Execution
- Leverage platforms like Shopify, Triple Whale, GA4, Meta & Google Ads to monitor performance.
- Continuously optimise creative, audience targeting, and conversion strategies.
- Use AI daily to accelerate insight-gathering, reduce time-to-insight, and improve decision velocity.
Long-Term Impact
- Cement agency as thought leaders in growth strategy and industry best practices.
Requirements
Growth Strategy & Intelligence
- Comprehensive roadmapping: Use data to construct strategies that outperform benchmarks.
- Proven Botleneck Identification:
- Conversion friction analysis
- Paid acquisition leaks
- Retention gaps
- Forecast & Growth Modelling:
- Quantitative projections (KPIs: ROAS, MER, CAC, LTV, AOV)
- Scenario and "what-if" validation
- Client Collaboration: Translate insights into commercially urgent investments.
Execution Defiance
- Strategic Delivery:
- Convert campaigns into execution
- Align creative and media strategies.
- Client Leadership:
- Advisor → Commercial Multiplier for brands.
- Sell growth ideas via storytelling + data.
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Technical Fluency
- Familiarity:
- E-commerce analytics (Shopify, GA4 ★)
- Third-party insights (Triple Whale, AppsFlyer)
- Tools: Looker Studio, Excel / Tableau.
- Paid Ads & Platforms:
- Meta Advance+ Google Ads.
- Execute A/B tests at scale.
Mindset & Adaptability
- Ownership Orientation with a ‘no excuses’ attitude to performance.
- Proactive Mindset: Aggressive in diagnosing challenges and prescribing solutions.
- Efficiency Obsessives: Use AI to 50% your time from analysis & reporting.
Experience
- Minimum 3+ years in paid media growth strategy (Meta/Google dominant).
- Track record of developing offer creativity tied to LTV strategies.
- Strong facilitation skills — able to ** noinfluence non-technical clients**.
Skill Benchmark
- Advanced exceling in Meta, TikTok, and Google Ads.
- Warehouse of performance marketing best practices.
- Deep sense of product-market collaboration.
What Success Looks Like
6 Months
- Mature portfolio clients trust your strategy.
- Operational templates introduced to streamline execution.
12 Months
- Led revenue unlocks for high-LTV accounts.
- Fostered internal recognition as key growth thought leader.
24 Months
- Defined agency framework for growth consultation.
- Influenced industry awards performance outcomes.
Benefits Structure
- 28 days paid holiday + 1 additional day annually after two years.
- Flexible Hybrid: 2 in-office (London: Roundhouse, Camden) + monthly ‘Work Abroad’ Remote Pass!.
- Insurance: Private health + life cover.
- Pension scheme: tax-efficient retirement planning.
- Clarity & Gratitude: See whole self appreacitious company
(And an inclusive culture built on recurring gratitude)
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