Formula E
Senior GTM Manager (EMEA)
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Looking to race into your next role? Strap in, we're looking for a Senior GTM Manager to join our unique mission!
About Formula E:
Formula E, the world's fastest-growing sport, is redefining motorsport with a bold focus on innovation and sustainability.
Hosting over 100 races in iconic cities globally and backed by top manufacturers like Porsche, and Jaguar, we feature elite drivers and cutting-edge EV technology. As the world's first sport certified Net Zero Carbon from inception, Formula E combines thrilling entertainment with a mission to advance sustainable progress, inspiring a global fanbase with our high-performance brand new GEN3 EVO race car capable of 0-60mph in 1.82 seconds (0-100kph in 1.86s).
Using the spectacle of sport, we are sending a powerful and meaningful message to help alter perceptions and speed-up the switch to electric mobility.
Welcome to the home of Global Electric Street Racing.
The Role:
Are you a high-octane marketing leader ready to orchestrate the commercial and promotional strategy for the world’s most innovative racing series? We are looking for a Senior Race GTM Manager to join the Formula E team. In this critical leadership role, you will be the strategic mastermind behind our EMEA market while serving as the global anchor for our regional Go-To-Market teams, ensuring a unified, powerhouse approach to how our brand shows up in every market.
Operating at the exact intersection of smart data and creative execution, you will own the regional GTM strategy to drive ticket sales through full-funnel, audience-led campaigns. You will balance global team mentorship with hands-on campaign execution, diving deep into performance metrics to uncover growth levers while leading cross-functional teams to ensure that from the first race to the season finale, Formula E creates noise, converts audiences and delivers massive commercial growth.
Global Leadership & Regional Ownership:
- You act as the strategic lead for the global Race GTM team, directly mentoring and directing the Americas and APAC GTM Managers toward common revenue goals.
- Simultaneously, you maintain absolute ownership of the central EMEA go-to-market plan that aligns every department on regional marketing strategy, audience priorities and ticket sales targets.
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Cross-Functional & Agency Alignment:
- You are the ultimate collaborator, bringing together Communications, Content, Talent, Marketing and Ticketing teams around a unified vision.
- You own the GTM agency roster, identifying, appointing and holding world-class creative, media and activation partners accountable to execute against our high-stakes ambitions.
Performance Marketing & Analytical Rigour:
- You lead the regional approach to paid media and performance marketing, ensuring spend is masterfully allocated across the right channels, from social and search to affiliate and direct sales.
- You own the EMEA performance framework, extracting sharp insights from data to continuously optimise campaigns and make data-driven strategic decisions.
Stakeholder Influence & Decision Authority:
- You partner closely with host city directors and race promoters to ensure in-market plans are laser-focused on conversion and brand alignment.
- Armed with full decision authority over local marketing and promotional tactics, you activate regional partnerships and make real-time campaign adjustments without escalation, because in our world, speed is a competitive advantage.
What we're looking for in you:
The Strategic Marketing Visionary:
- You possess a proven track record of developing and delivering large-scale, full-funnel go-to-market strategies within sports, entertainment, or high-growth global industries.
- You know how to create cultural noise, capture audience attention and turn engagement into ticket sales and commercial ROI.
The Analytical Mastermind:
- You have a sharp, data-driven mindset with extensive experience managing complex performance marketing budgets and multi-channel media strategies (paid social, search, affiliate and programmatic).
- You have the unique ability to dive deep into campaign analytics, extract actionable insights and pivot tactics in real time to optimise conversions.
The Empowering Leader:
- You are a natural mentor and relationship-builder with a successful history of directly managing cross-regional teams (such as Americas and APAC) and navigating high-value external agency relationships.
- You excel at rallying diverse, cross-functional departments around a single, cohesive master plan.
The Agile Decision-Maker:
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- You thrive in fast-paced environments and possess a proactive, solution-focused mindset.
- You welcome high levels of autonomy and possess the confidence and commercial acumen to make split-second campaign adjustments and tactical decisions without needing to escalate.
The Collaborative Ambassador:
- You are highly adaptable, collaborative and passionate about sports and entertainment.
- You excel at managing complex stakeholder networks, from internal C-suite executives to external host city directors and local race promoters, ensuring everyone is pulling in the same direction to deliver world-class commercial growth.
What's in it for you?
- 25 days' annual leave, Birthday day off and Wellbeing leave
- Opportunity to extend your stay if travelling for a race event
- Health Cash Plan and access to the Aviva Digital Workplace app
- Enhanced Parental Leave
- Flexible Bank Holidays
- Paid volunteer and carer's leave
- Cycle to Work and Electric Car Scheme
- Formula E store discount
- Regular social events and employee working groups
This is a hybrid role and you'll be required to do 3 days a week in our Hammersmith London office.
Application Process
Think you’ve got what it takes to join our race to the future?
The closing date for this role is 24th July, however if we receive a high volume of applications we may close it early.
At Formula E, we are building a culture where every voice matters, every perspective accelerates progress, and every individual is empowered to rise, contribute boldly, and shape a better world - together. We will provide equal opportunities regardless of an individuals' protected characteristics. We believe in attracting and retaining diverse talent to strengthen our global vision with a variety of experiences, backgrounds and perspectives.
Our mission is clear. The message is simple. Whoever you are. However you live. Whatever you believe. Formula E. For the Future. For Everyone.
We’ll see you at the starting line!
¡VAMOS!
If you require further assistance in accessing the application or require a different format of the application, please contact recruitment@fiaformulae.com
If this role isn’t quite for you but you want to join Formula E, why not ‘Connect’ with us here to be the first to know of new opportunities!
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