Stopgap - Marketing, Digital & Creative Recruitment
Senior Head of Marketing
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Senior Head of Marketing
Senior Head of Marketing – Real Estate & Property
Location: London | Office-based (5 days a week)
We’re partnering with a leading property business on an ambitious transformation journey, deepening its focus on marketing, communications, and brand strategy. Reporting directly to the Marketing & Communications Director, this commercially driven leadership role demands strategic vision, cross-functional execution, and long-term growth orientation—with real scalable progression.
About the Role
The Senior Head of Marketing will lead an established, high-performing team while delivering an integrated marketing strategy that fuels commercial growth, elevates brand credibility, and deepens customer engagement. With responsibilities spanning B2B and B2C, you’ll orchestrate campaigns across digital marketing, content, CRM, brand management, communications, PR, and public affairs—grounded in measurable business outcomes.
Key accountabilities include:
- Developing and executing an integrated marketing strategy aligned with business objectives.
- Overseeing multi-channel campaigns (digital, brand, CRM, PR, public affairs) with commercial ROI in mind.
- Mentoring and developing a professional, high-performing marketing team.
- Collaborating cross-functionally with senior stakeholders to drive customer acquisition and engagement.
- Managing agency partnerships and operationalising a marketing financial strategy for optimal returns.
- Benchmarking performance, reporting ROI at all stages, and continuously refining strategies.
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The goal? Shape the future of the marketing function with scalable success.
What You’ll Bring
This is for seasoned senior marketing leaders with a property or real estate specialism. You must thrive in dynamic, multi-disciplinary environments underpinned by two core strengths:
**Technical & Strategic{pmatrix️}
- Proven track record in designing and implementing integrated marketing strategies across digital, CRM, brand, public relations, reputation management, and customer engagement.
- Demonstrated expertise in principles of customer acquisition, loyalty, and retention.
- Financial acumen: able to manage marketing spend, optimise budget allocation, and quantify tangible ROI.
- Experience leading PR and external communications, including media relations, stakeholder engagement, and crisis management.
- Proven ability to operate at board/executive level, liaising with
CtOs and C-level decision-makers with volatility and nuance.
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Leadership & Influence(📈)
- Leader of teams of 5+, creating cultures of accountability, careers, and performance.
- Mastery of political skills with a aptitude for negotiating priorities, aligning multiple functions, and influencing strategic stakeholders without formal reporting lines.
The role is office-based (5 days a week) and does not support visa sponsorship. Only candidates with full UK work rights will be considered.
Ready to transform property marketing?
Apply now to drive this function into its next evolution.
Need something different? Register for free access to our full jobs portal—specially augmented for temporary/ permanent vacancies from real estate, digital, and creative sectors: https://www.stopgap.co.uk/jobs
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Marketing | Digital and Creative Recruitment Lead Stopgap – Talent With A Spark 🔥
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