THG
Senior Influencer Executive- Myprotein Germany
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Senior Influencer Executive- Myprotein Germany
Senior Influencer Executive – Germany
About THG
We are THG, a global ecommerce group on a mission to become the world’s leading online retailer in beauty and sports nutrition. Our portfolio includes brands like LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty, shaped under our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2,500 people who collaborate, lead by example, and think boldly. With us, you’ll go further, faster—what are you waiting for?
Job Title: Senior Influencer Executive – Germany
Brand: Myprotein Company: THG Nutrition Location: THG HQ (WA15 0AF) – Office-based
About THG Nutrition
At THG Nutrition, we’re home to some of the best-loved and most trusted brands in wellbeing and nutrition, including Myprotein, the world’s largest online sports nutrition brand, alongside Myvegan, Myvitamins, and MP Activewear. Under the slogan "Fuel your ambition", we’re dedicated to becoming the world’s most empowering health movement, empowering people to live healthier, more active lives. Our mission is to break boundaries, power, and inspire those who seek more.
Why Be a Senior Influencer Executive in Germany?
At Myprotein, we’re more than just a sports nutrition brand—we’re a global movement driven by passion, innovation, and our mission to Fuel your ambition. As the Senior Influencer Executive for Germany, you’ll:
- Shape how Myprotein connects with the growing German fitness community.
- Work alongside a passionate, high-performing marketing team.
- Play a pivotal role in scaling influencer strategy in one of our fastest-growing markets.
- Combine creativity, strategic thinking, and cultural insight with exciting German influencers.
This is a unique opportunity to drive impact, grow reach, and strengthen brand awareness and customer acquisition in Germany.
Responsibilities
Influencer Programme Ownership
- Own and drive the day-to-day operations of the German influencer programme, ensuring consistent growth and performance.
- Maintain strong working relationships with influencers and agents in Germany.
Strategic Leadership & Reporting
- Support the Senior Influencer Manager – EU in shaping and executing German influencer strategy, aligning with EU and global Myprotein objectives.
- Deliver detailed performance reporting (weekly, bi-weekly, monthly) analysing KPIs (engagement, reach, conversions, ROI), and present insights and recommendations to internal stakeholders.
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Programme Maintenance & Content Alignment
- Manage influencer tracking links, discount codes, and promotional offers, ensuring accuracy and optimal performance.
- Ensure influencer content is on-brand, high-quality, and aligned with:
- Current German social media trends
- Fitness culture
- Seasonal campaigns
- Maintain relevance and authenticity in all communications.
Recruitment & Talent Sourcing
- Actively source and recruit new German influencers, balancing:
- Brand alignment
- Commercial potential
- Cultural fit (from micro to emerging macro talent).
- Support customer acquisition and brand awareness through diverse talent.
Campaign Execution & Collaboration
- Lead the full campaign process from planning to execution, including:
- Briefing
- Approvals
- Content collection
- Analysis and learnings
- Collaborate with:
- Content, brand, commercial, paid media & product marketing teams.
- Integrated influencer campaigns tailored for the German market.
Financial & Operational Oversight
- Oversee payments and budget tracking for influencers, ensuring:
- Accurate invoicing
- Timely monthly purchase orders (in alignment with finance procedures).
Community Growth & Event Engagement
- Foster collaboration across influencer tiers, engaging the community through:
- Creative activations
- Collaborative content
- Connections to marketing channels (e.g., events, social media, CRM).
- Maximise influencer involvement in brand-led events, campaigns, and content creation for greater impact and awareness.
Industry & Trend Insight
- Stay ahead of German fitness and social media trends, identifying:
- Emerging platforms
- Content formats
- Creator trends
- Future-proof influencer strategy to maintain brand relevance.
Requirements
Language Skills
- Native-level German (both written and spoken).
- Proficiency in business-level English (written and spoken).
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Education & Experience
- Degree-qualified (preferred).
- 2+ years of experience in influencer marketing (preferred).
Passion & Understanding
- Genuine interest in health, wellbeing, fitness, and a desire to lead German influencer marketing.
- Deep knowledge of how influencers drive:
- Brand awareness
- Affinity
- Content creation
- Commercial value.
Platform Expertise
- Deep understanding of German social media, including:
- TikTok
- YouTube
Soft Skills
- Exceptional communication, negotiation, and organisational skills.
- Proactive mindset with a problem-solving attitude and ability to meet deadlines.
About German Fitness Industry
- Strong awareness of German fitness culture and social media trends.
Benefits
Career Development
- Bespoke development programs designed by our in-house L&D team.
- Upskilling partnerships with industry-leading training providers.
Enhanced Leave Policies
- 25 days annual leave + bank holidays.
- Birthday day off – enjoy a personal day on your birthday.
- Enhanced paternity leave (dependent on tenure).
- Up to 10 days compassionate leave.
- Up to 3 days "buy-back" per year.
Wellbeing Support
- On-site GP (face-to-face & virtual appointments).
- Access to our in-house CBT therapist.
- 24/7 Employee Assistance Programme (EAP) provided by Bupa.
- State-of-the-art on-site gym.
- On-site physiotherapy services.
Other Perks
- Save up to 12% on tech costs via our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to THG HQ.
- Up to 50% discount on THG brands for employees.
- On-site staff shop & barber.
- Referral bonus: Up to £1,000 if your referral passes probation.
- Service awards after 5 & 10 years of employment.
Diversity & Inclusion
THG is a Disability Confident Committed employer. If you require reasonable adjustments for the recruitment process, please let us know.
We welcome applications from all sections of the community as we’re committed to creating a diverse and inclusive environment. Due to high application volumes, we aim to respond within 14 days. For further queries, contact our Talent Team.
THG: Fuel your ambition.
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